(2 August 2010 3:40 pm)

MUMBAI: UTV News Ltd. has rebranded its website as UTVMoney.com, a move aimed at pushing its online finance property after completing the makeover of its English business news channel Bloomberg UTV.

The change in name from BloombergUTV.com will also mean acting as a credibility manager for stock market "tippers". The new website will be powered by ‘real time’ stock market data.

Bloomberg UTV business head Deepak Lamba said, “In a world where there are just too many tips with no way to tell good from bad, this new website acts as a credibility manager for “celebrity tippers” who make predictions on several TV channels. UTVMoney.com will also allow users to offer regular tips and build their individual reputations in a space which is ruled by a handful.”

Bloomberg UTV has recently appointed Pankaj Khanna as business development head for its digital arm, and this is the first initiative driven by him for the division.

Lamba added, “The benefit to the user will be to make a confident choice. Today users are inundated with tips that they get from TV, radio, newspapers, magazines or even from their friends. We feel this is self-defeating as the user now is as clueless as he would be without any recommendation at all. This is the need gap that our new website seeks to fill.”

The site will keep historical track of the predictions that the tippers make and will use this track record to demonstrate which consultant has been consistently good or bad on which stocks.