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WWIL
is setting up a joint venture company, Siti
Vision, with a group of people who have
strong ground control to revive its presence
in Hyderabad. "WWIL will hold 51 per
cent stake. The content has been tied up
with the broadcasters and the cable TV service
will launch in September. The JV will also
expand operations into other parts of Andhra
Pradesh," the source said.
The
company has also firmed up plans to invest
Rs 200 million towards acquisition this
fiscal and is conducting due diligence on
five cable networks. "The investment
on acquisition could climb if good opportunities
throw up," the source added.
Carriage
income is expected to make up 57 per cent of WWIL's total revenue in FY'11. The
MSO has a presence in 54 cities across the country and is eyeing acquisitions
in the Tam markets (which influence TV ratings and fetch high carriage fees). |