(21 August 2010 5:30 pm)

MUMBAI: Virgin Mobile India, the youth focused mobile service brand, has partnered with the cross platform mobile applications store GetJar.

With the alliance with GetJar, which currently offers more than 70,000 free mobile games and applications to users, Virgin Mobile customers will have access to a wide gamut of applications ranging from games, education, social networking, entertainment, finance, food, health, search, lifestyle and several other utility applications.

Virgin Mobile said that popular applications such as Facebook Mobile, Yahoo!, Nimbuzz, Opera Mini Browser, eBuddy and other such applications can now be easily downloaded across all major platforms.

“This alliance with GetJar is an initiative in line with our strategy to engage and enthrall the youth with the latest innovative cutting-edge content on the move. Mobile applications and games garner a significant share of time spent on the phone by the youth today. We are excited to announce our alliance with GetJar,” said Virgin Mobile India CEO MA Madhusudan. “This will provide our users free, easy access to globally acclaimed applications, games and will further reiterate our commitment to offer the best value-for-money services to our valued customers.”

As an independent application store, GetJar enables cost effective, easy and scalable distribution channel to generate traffic and downloads. It claims an average of almost three million downloads per day globally and adds hundreds of new applications every week to its repository. GetJar supports all major platforms such as Android, Blackberry, Windows Mobile, Java and Symbian phones and delivers applications for every kind of smart phone and feature phone across 200 countries.

GetJar founder and CEO Ilja Laurs said, “It’s a pleasure to partner with a youth focused brand like Virgin Mobile in India. We look forward to garnering a significant mindshare amongst the youth with this alliance,” adds Laurs.

Virgin Mobile subscribers can visit the link: http://m.virginin.getjar.com to access GetJar’s world of applications. This link is currently available on Virgin Mobile India’s WAP portal (Vbytes) on GSM platform across 16 circles - Karnataka, Andhra Pradesh, Tamil Nadu & Chennai, Kerala, Orissa, Mumbai & Maharashtra, Kolkata & West Bengal, Haryana, Bihar, MP&CG, Punjab, UP (E) and UP (W).

Virgin Mobile India users will be able to download all applications free of cost.