(14 August 2010 2:10 pm)

MUMBAI: Rupert Murdoch is mulling with the idea of launching a digital newspaper in the US. The digital publication would be available as an application for the iPad and other devices like the mobile phone.

The initiative underscores Murdoch’s belief in the game-changing power of the iPad that is in the process of transforming the reading habits of consumers, in much the same way as iPod did for music.

Playout for the new channel will include an initial ingest of 100 hours of video, ongoing ingest and archive of the content and logo insertions, as well as schedule-driven dynamic graphics, such as tickers, automated continuity, menu boards and Call To Actions (CTA), with a view to adding voice overs in the future.

GlobeCast is also offering Vintage TV a MAM solution which will allow it to archive content to a library hosted in GlobeCast’s central London facility. From here, the broadcaster can remotely search and view the content for playout. When ready for playout, the content will be made available to GlobeCast’s playout automation system automatically.

The newest addition to GlobeCast’s platform on Eurobird, Vintage TV will join more than 100 video and radio channels including Al-Jazeera International, NBC and NHK.