(13 April 2010 9:25 pm)

MUMBAI: DG FastChannel, the digital media services provider company, has announced the launch of its Canadian distribution network and broadening of its Canadian services to include digital delivery of HD commercials.

With the launch, DG FastChannel has become North America's largest platform for the electronic delivery of broadcast advertising and syndicated content in HD.

The network upgrade enables both Canadian and US-based advertisers, advertising agencies and production companies to electronically deliver HD and SD content to more than 96 per cent of Canada's television stations and broadcast networks, and more than 4,000 US broadcast destinations.

"DG FastChannel is committed to expanding the reach of its 100 per cent digital distribution model and providing the industry with the advantages of a streamlined file-based workflow," said DG FastChannel chairman and CEO Scott Ginsburg. "Our clients benefit by DG FastChannel being the largest HD electronic delivery platform in North America. They will all experience a more streamlined order entry and digital asset management processes, and our Canadian customers will now have a stronger suite of services and dedicated 24/7 customer support at their disposal."

DG FastChannel's customer support team will be working with Canadian station managers throughout the upgrade process to ensure that they have uninterrupted service and access to spots distributed over the DG FastChannel network.

"With the continued move to file based delivery and a greater amount of HD content, we are very excited about the release of DG FastChannel's HD server. This new server will allow us to receive HD material from digital distributor," said Global Television’s Dan Gold.

DG FastChannel is showcasing its digital media services at booth #N5123 at the ongoing NAB Show at the Las Vegas Convention Center.