(2 April 2010 4:10 pm)

MUMBAI: Apalya Technologies, which is the official Mobile TV partner of the Indian Premier League (IPL), has witnessed exponential growth. The company claims that the mobile TV subscriber base has jumped by 32 per cent to 1,325,000 in 15 days.

The company said among the most vibrant users of the mobile TV service has been the 3G segment, which has shown 500 per cent growth with substantial higher viewership time per match. This re-enforces the value of relevant and engaging content for the success of 3G, the company added.

Bouyed by the success of the offering, Apalya has also launched the service on iPhone and is now available as a part of the App Store. Installing the iPhone App users can enjoy live streaming across 3G / WIFI Networks. The app is available as 'DLF IPL Live Streaming from Apalya' or Apalya TV on the app store for $4.99.

Apalya Technologies CEO and co-founder Vamshi Krishna Reddy says, "The success of our offering has to be first and foremost attributed to the phenomenal fan following for IPL 2010. In addition, users have preferred our real live mobile TV service in comparison to delayed streaming from You Tube. Furthermore the optimized service for different mobile phones, networks and local operating conditions has been appreciated".

To subscribe to this service, the users have to sms TV to 58888 and be a part of streaming cricket on Apalya.