(5 April 2010 5:50 pm)

MUMBAI: WarnerTV, a channel developed and programmed by Warner Bros, has been launched on the pay TV platform StarHub in Singapore.

The programming on WarnerTV includes a mix of comedy, drama, crime/mystery and sci-fi/action series as well as blockbuster movies.

With more than 1000 hours of programming, WarnerTV will also present 15 prime time series debuts in 2010, with 100 per cent of them Pan Asian premiers.

Warner Bros. EVP of business management Malcolm Dudley-Smith says, “Singapore is a key market for us in the WarnerTV Asia Pacific rollout strategy, and we are tremendously excited to have the progressive and forward-looking StarHub as our foundation partner here”.

StarHub head of content Kathleen Syron said, “StarHub warmly welcomes WarnerTV onto our pay TV platform, and we thank HBO, our longstanding partner, for working closely with us to make this possible. We are certain our customers will be delighted with the double treats—one, to be able to enjoy the quality entertainment on Warner TV, and two, to do that at little or no additional cost since the channel will be added to our Entertainment Basic Upsize group”.