| MUMBAI:
With every passing year, the cash-rich-controvery smitten Indian Premier League
seems to be hitting just the right cord with the audiences. The
two semi-final matches of the third edition of the Indian Premier League (IPL)
have scored higher ratings than the last two versions, fetching an average TVR
of 6.5. In
the second IPL edition, played away from home in South Africa, the two semi-finals
got an average TVR of 6.3, compared to the inaugural version's ratings of 6.2.
The
match between Mumbai Indians and Royal Challengers Bangalore managed a TVR of
7.4 on 21 April while the rivalry beween Chenai Super Kings and Deccan Chargers
a day after earned a TVR of 5.8. 48
million viewers tuned in for the first semi-final and 44 million watched the second
contest. However
the third place playoff match between the Deccan Chargers and Royal Challengers
Bangalore on 24 April only got a rating of 3. The
59 matches this year got an average TVR of 4.5, lower than the inaugural season's
ratings of 4.7, but higher than the 4.1 TVR for the second edition last year.
IPL 3.0
managed a cummulative reach of 142 million, compared with 102 million in the first
season and 122 million last year.
Also,
on the advertising front, 135 brands advertised this year compared to 231 brands
in 2008 and 178 brands last year. Vodafone
Essar has remained the top advertiser for three years in a row. This year the
other top advertisers were Samsung India Electronics, Tata Teleservices, Hyundai
Motor India and Bharti Airtel. Last
year the top advertisers were Vodafone Essar, Bharti Airtel Ltd Hyundai Motor
India, LG and Samsung. In the first year, the top advertisers were Vodafone Essar,
Hyundai Motor India, Coca Cola, Max New York Life Insurance and Havells India.
There were 44 brands
who advertised on-screen this year compared to 116 in 2008 and 121 in 2009. The
top advertisers this year were Ritnand Balved Education Foundation, Jaquar and
Hyundai. The top brands were Amity University, Jaquar, Hero Honda Cbz Extreme,
Vodafone and Artize. | 
