Television

ICC signs up SNTV, Reuters as news access licensees

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MUMBAI: The International Cricket Council has ensured that news from the ICC World Twenty20 will reach every corner of the globe by signing Sports News Television (SNTV) and Reuters for the event.

These deals ensure news broadcasters around the world will have access to news highlights from matches, press conferences, player interviews and event-related stories providing up-to-the-minute information to hundreds of millions of viewers all over the world.

ICC Media Rights and Broadcast Manager Aarti Singh Dabas says, “The ICC already has a long-standing relationship with SNTV and Thomson Reuters. We are glad to have both onboard as they have an excellent distribution and global reach, and have previously provided great support to all ICC events including those that form part of the Pepsi ICC Development Programme. These partnerships will ensure that news broadcasters and, through them, cricket fans around the world will have access to match highlights and other event news.”

SNTV editor Andy Parkinson said, “It’s great news that SNTV is once again working closely with the ICC to ensure the best possible coverage of the ICC World Twenty20 2010 in the West Indies.”

Reuters News senior producer, sports television Owen Wyatt says, “I’m delighted that an agreement has been reached that will allow our clients worldwide access to the key games from the tournament.”

SNTV is a sports news video agency, providing seven bulletins a day of action, highlights and breaking news. Through its clients, SNTV’s material can be seen in more than a billion households worldwide in more than 180 territories.

The 17-day tournament will feature 12 teams with all the top international players in the world taking part.

The event will also feature eight women’s teams, which will play their group-stage matches in St Kitts. The semi-finals and final will run as double-headers with the men’s version in St Lucia and Barbados in front of ESS cameras giving enormous exposure to the women’s game around the world.

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