Colors, Zee TV to lure audiences with kids dance show

Colors, Zee TV to lure audiences with kids dance show

MUMBAI: India‘s two leading Hindi general entertainment channels are going to fight out this summer with kid-based reality shows, one with a new property and the other with an extended popular franchise.


Colors and Zee TV are going to launch their new shows on 30 April, coinciding with the beginning of summer vacations.


While Colors will air Chak Dhoom Dhoom, Chhote Dancers Badi Jung every Friday and Saturday at 9 pm, Zee TV’s Dance India Dance Li’l Masters will hit the TV screens on the same days at 9.30 pm. Both the shows will see 16 participants each.


Colors has roped in Rin as the title sponsor for Chak Dhoom Dhoom while Dabur Glucose, Facia and Heinz have joined board as associate sponsors.


Says Colors programming head Ashvini Yardi, “With auditions being held all over the country in cities big and small, we have been able to unearth some outstanding little dancers.”


Talking about competion, she adds, "We have got humongous response from kids all over India. We have taken 40 kids to Mumbai and will shortlist 16. And as the viewers will have more options, they will decide what to watch."


Meanwhile, showing full confidence in the Dance India Dance (DID) format, Zee TV marketing head Akash Chawla said, “DID is an established brand and is synonym to the best dancing talent in the country. We are confident of recieving similar response from viewers for Li’l Masters too.”



“We have done auditions in 18 cities, and despite exams, kids have come to participate in the audition process in huge numbers. That is brand DID,” Chawla asserted.


The show is being produced by Endemol India. “The show encompasses all genres of dancing talents ranging from western to Indian; bringing together the ‘Guru’s’ of dance in the Indian industry who will be the mentors for these young dancers. The auditions have been an eye opener for us at Endemol witnessing the sheer talent of young Indians,” says Endemol India MD Deepak Dhar.


Chak Dhoom Dhoom’s jury comprise Saroj Khan, Ahmed Khan and Vindu Dara Singh while choreographer duo Bosco-Ceaser will mentor the final 16 contestants. The channel has also called in entries from the UK where Colors launched recently.


Viacom18 head international business and chief commercial officer Gaurav Gandhi said, "We are looking at engaging further with our audiences here (in UK) and providing them an opportunity to be a part of our shows. The talented chosen ones will then be brought down to India to participate in Chak Dhoom Dhoom. This is an initiative for us to shrink distances and provide great opportunity and platform to all."


Saloni Daini, winner of Chhote Miyan, will be present at the show to play the role of a friend while Bigg Boss 3 finalist Pravesh Rana will host the show.


The competition among the Hindi general entertainment channels (GECs) is heating up again with Colors and Zee TV both launching similar shows on the same day.



Starting 30 April, coinciding with the beginning of summer vacations, both, Colors and Zee TV will be fighting for the audiences’ eyeballs with kids dance reality shows.


While Colors will air Chak Dhoom Dhoom, Chhote Dancers Badi Jung every Friday and Saturday from 9 pm, Zee TV’s Dance India Dance Li’l Masters will hit the TV screens on the same day slightly later – at 9.30 pm slot.


Meanwhile, showing full confidence in the Dance India Dance (DID) format, Zee TV marketing head Akash Chawla said, “DID is the established brand and is synonym of the best dancing talent. We are confident of the similar response from viewers for the Little Masters.”



“We have done auditions in 18 cities, and despite the exams, kids have come to participate in the audition process in huge numbers. That is the brand DID,” Chawla asserted.


Chak Dhoom Dhoom’s jury comprise of Saroj Khan, Ahmed Khan and Vindu Dara Singh while choreographers duo Bosco-Ceaser will mentor the final 16 contestants. The channel has also called in entries from the UK, where it has been launched recently.



Viacom18 head international business and chief commercial officer Gaurav Gandhi said, "We are looking at engaging further with our audience here (in UK) and providing them an opportunity to be a part of our shows. The talented chosen ones will then be brought down to India to participate in the Chak Dhoom Dhoom. This is an initiative for us to shrink distances and provide great opportunity and platform to all."


Colors has roped in Rin as the title sponsor for Chak Dhoom Dhoom, while Dabur Glucose, Facia and Heinz have joined as associate sponsors.


The show is being produced by Endemol India. “India being filled with immense talent for song and dance, it is a great honor and pride for Endemol to bring forth a platform for children between the ages of 5-14 who can showcase their talent. The show encompasses all genres of dancing talents ranging from western to Indian; bringing together the ‘Guru’s’ of dance in the Indian industry who will be the mentors for these young dancers. The auditions have been an eye opener for us at Endemol witnessing the sheer talent of young Indians,” Endemol India MD Deepak Dhar added.

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