| The
move reflects a successful push by Yahoo!
into original sports coverage about three
years ago, when it hired sports journalists
and also acquired Rivals.com, a network of
sports blogs.
“My
hopes are to continue build out voice for
our media properties and to replicate the
success we have had in Yahoo Sports,”
said Yahoo! Media Head James Pitaro in a
statement.
Yahoo!’s
media properties like news, finance and
sports are highly popular. In February,
Yahoo! News had recorded over 43 million
visitors, more than that of other news sites.
For
the last several years, the internet company
has been seen struggling under stiff competition
from Google and a weakening advertising
market.
| 
