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The
Indian Broadcasting Foundation, which met yesterday to discuss
the TRP issue, has set up a committee to go into the issue,
it has been revealed.
The
IBF committee's brief is principally to investigate into
the charges raised by Zee broadcasting CEO Sandeep Goyal
that both the ratings agencies - ORG Marg's INTAM and AC
Nielsen's TAM Research - have completely lost credibility
and need to be overhauled before the data they dish out
can be used.
Sony Entertainment CEO Kunal Dasgupta said that the committee
was to report back to the IBF within three weeks on its
findings.
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