Television

TRPs to top agenda at crucial IBF meeting today

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/11/09/TAM%20Media%20Research.jpg?itok=yh_cw0W5

It's all happening at the Indian Broadcasting Foundation. The representative body of broadcasters is meeting today at 6:00 pm at The Club in Mumbai's western suburb of Andheri, with - you guessed it - the TRP issue at the top of the agenda.

With Zee broadcasting CEO Sandeep Goyal having declared that he has absolutely no faith in both the ratings agencies - ORG Marg's INTAM and AC Nielsen's TAM Research - the meeting is expected to produce some fireworks.

Star India CEO Peter Mukerjea, Sony Entertainment Television CEO Kunal Dasgupta and vice-chairman and managing director of SABe TV Markand Adhikari are also among those who have confirmed they will be present.

According to Dasgupta, another issue that will be raised regards the "hedging" that Star and Zee apparently resorted to after the recent IBF decision to ban three agencies - McCann Erickson, HTA (Hindustan Thompson Associates) and HTA Fulcrum (handles the Hindustan Levers account) - for alleged payment defaults.

It was the first concrete decision by the IBF to play a role like that of the Indian Newspaper Society (INS) which blacklists agencies that play truant as far as payments to member newspaper organisations are concerned. Once the agency is placed on the blacklist, other INS members are supposed to co-operate and not carry any of their ads.

Though the IBF declared its blacklists on 15 September (a Saturday), till 19 September (Wednesday) when the dispute was resolved, neither Zee nor Star had instituted the ban. Even allowing for the fact that it takes 48 hours to make changes as far as ad scheduling is concerned for broadcasters that uplink from outside India, the embargo should have been effected by Monday evening or Tuesday morning at the latest.

On Wednesday, when the embargo was called off, Star was quoted as saying it would take at least till Friday to pull out the ads.

It is not clear whether any other issues will be raised at the meeting.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/btvi_0.jpg?itok=acT3ghwD
BTVI and AutoX magazine join hands to launch ‘The AutoX Show’

Business Television India (BTVI), India’s Premier English Business News Channel, has teamed up with AutoX Magazine, India’s fastest growing automotive publication and portal, to launch the ‘The AutoX Show’

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/pankaj_0.jpg?itok=akmjLFqk
Guest Column: Content is king, but is distribution still God?

A linear channel goes through multiple layers of distribution intermediaries on ground. 

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/btvi.jpg?itok=01lFEmQF
BTVI Money Mantra hits its ground in Mumbai and got a great response

Money Mantra an initiative by Business Television India (BTVI) was welcomed by the audiences.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/amit.jpg?itok=Bc-I-Qas
ZEE takes one more giant pioneering step - builds a technology platform to satisfy 5 senses of the viewers to offer immersive customer experience!

Mumbai: ZEE Entertainment Enterprises Ltd. (“ZEE”), a global media and entertainment powerhouse, has taken a yet another pioneering giant leap by securing a United States (US) Patent on a technology platform developed in the Silicon Valley at its very own - ZEE Media Lab. This unique platform stems...

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/BTVI.jpg?itok=ZZwPD5K2
Don't believe in just passive communication: BTVI's Anuj Katiyar

It’s been two years since BTVI has come into the English business news picture. A tough nut to crack, the channel has been at it by first challenging the incumbents and later by revamping itself to suit the new generation of business news viewers.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/star.jpg?itok=nH3qWMLI
Star Sports unveils #BattleofSixes campaign for the upcoming PAYTM India- West Indies ODI and T20 series

This festive season is set to take cricket fans by storm as the battle of sixes begins with India taking on West Indies in the PAYTM ODI and T20 series, starting Oct 21st and November 4th, 2018 respectively.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/laliga.jpg?itok=x-xZDNBY
LaLiga Football Schools launch in Kerala

LaLiga, Spain’s top football league, recently launched the LaLiga Football Schools in India. It is a comprehensive grassroots football development programme in association with India On Track

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/pro.jpg?itok=sugTQBrT
Triple gold medalist and former autralian olympic swimmer, stephanie rice debuts as an expert presenter on vivo pro kabaddi season vi in india

This season Star Sports, the official broadcaster for VIVO Pro Kabaddi League 2018 lifts the spirit of the game a notch higher with the announcement of three - time Olympic Gold medallist, Stephanie Rice, as an addition to the illustrious expert panel.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/anuj.jpg?itok=-E5WfiLv
IndiaCast rejigs revenue top brass in bid to grow across markets, platforms

In a move aimed at synergizing processes and business opportunities to scale up revenues, IndiaCast, the domestic, international and digital distribution arm of Viacom18 and TV18, today, announced an organizational rejig of its revenue management structure.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories