Vijay TV launching aggressive programme drive from 1 October

With latest addition to the family Vijay TV firmly in tow, Star India today gave notice it was ready for a long haul battle with undisputed leader Sun TV and distant second Jaya TV for the ultimate prize - the eyes and minds of the Tamil viewer.

Starting 1 October, Vijay TV will have a slew of fresh new programmes, starting with mega soaps like Marumagal, Kathai Kathaiam Kaaranamam, Kavyanjali, Agnisatchi, Kudumbam oru Kovil to weekly comedy shows like Crazy times, Galatta countdown, along with mega movies during the week.

Announcing this at a press briefing in Chennai, Ajay Vidyasagar, GM, said: "Our programming philosophy has been to get strong story lines to be enacted by the best Tamil actors and actresses. The focus has been to raise the bar on packaging, promotions and the quality of presentation that has been the hallmark of the Star network. With Vijay we believe that TV viewing families in Tamil Nadu will have the privilege of choice".

Kicking off the programming blitz is a daily soap Marumagal, with top cine star Khushbu making her debut on Tamil TV. She is cast as Nandhini an intelligent young woman who gets married into the family of a rich businessman. The story revolves around her demanding mother-in-law, played by Manjula, the popular film star of yesteryear, and how she solves tangles and wins the love and affection of everyone. This is also for the first time that Khushbu will star with Manjula and both are excited about the show.

Kathai Kathaiam Kaaranamam, is a collection of stories written by literary stalwarts like Vaasathi, Sivasankari and Balakumaran. This series is directed by Revathy, with the lead roles enacted by top rated actors and actresses. In the first story Shobana cast as Malathi in Vaasanthi’s hugely popular Nampikaikalum Anumanumgalum, plays the lead role.

Galatta is a music countdown show with comedians Senthil and Manivannan hosting.

Slotted for the weekend is Crazy Times scripted by Crazy Mohan one of Tamil cinema’s leading humourists.

According to Vijay TV officials, the new programming line-up has been crafted after an elaborate exercise done across consumer segments in Tamil Nadu.

Suresh Iyer, programming head for Vijay says: "We have gone into local production by partnering with some of the best quality production houses. There is a lot of involvement from our end. We have set up a creative services cell that thoroughly evaluates all shows and based on merit these will play on the channel. We have a strong commitment to provide quality content and bringing stars to the homes of consumers (instead of the consumer going in search of them)"

Sameer Nair, head of programming, Star, said: "This is only the first step towards what we believe is a long term plan in harnessing the creative talents in South India. And like we have learnt with Star Plus, we are in a marathon and not a hundred meter race"

Latest Reads
Sony Pictures Networks India (SPN) to telecast the India Tour of Ireland 2018 live and exclusive on SONY SIX and SONY TEN 3 channels

Sony Pictures Networks India (SPN) has announced that it has acquired the exclusive media rights to telecast the 2018 India Tour of Ireland that comprises two T20Is to be played on June 27 and June 29, 2018, in Malahide, Ireland.

Television TV Channels Sports
TLC to show Masterchef Canada season 5

TLC, a part of Discovery, has announced the telecast of the fifth season of the culinary competition series Masterchef Canada from 26 June in India.

Television TV Channels Factual & Documentary
&pictures to screen the Indian spy thriller ‘Naam Shabana’ on Saturday, 29th June at 9.30pm

A spinoff of the 2015 box office hit Baby, Naam Shabana follows the life and journey of a spy. Directed by Shivam Nair, the thriller features Taapsee Pannu as Shabana Khan along with Akshay Kumar, Prithviraj Sukumaran, Anupam Kher and Manoj Bajpayee essaying pivotal characters. &pictures, Naye...

Television TV Channels Movie Channels
Big Trunk Communications bags digital mandate of Discovery Kids channel in India

Big Trunk Communications, a Mumbai-based full-fledged creative digital agency, has acquired digital duties for Discovery Kids channel in India.The business was won as part of a pitch against leading digital agencies.

Television TV Channels Kids
Zee Tamil strengthens its weekend programming

MUMBAI: Zee Tamil, the tamil general entertainment channel of ZEEL, recently announced its decision to spruce up its fiction bands for weekends.

Television TV Channels Regional
Times Television Network elevates Nivedita Oak to DGM

Times Television Network (TTN) has elevated Nivedita Oak to deputy general manager - influence. Earlier, Oak was the regional head for Zoom, FCT and branded content. She has been working with the Times Network for the last 11 years.

Television TV Channels People
History TV18 to release third film in ‘Special Operations India' series

History TV18, a pan-Indian television channel, is to create a documentary on counter-terrorist operation at Pathankot air base named Special Operations India: Pathankot. This one-hour documentary will be aired on June 25 at 9 pm.

Television TV Channels Factual & Documentary
CNBC-TV18 successfully concludes the 8th edition of the ‘India Healthcare and Wellness Awards 2018’

NBC-TV18, India’s leading English business news channel along with ICICI Lombard hosted the 8th edition of the ‘Indian Healthcare and Wellness Awards 2018’ at The Grand Hyatt, Mumbai.

Television TV Channels News Broadcasting
MN+ to air Indian Television premier of ‘Tulip Fever’

MN+, the Gold Class of Hollywood Movies from the Times Network, brings to the viewers, for the first time on Indian television, the celebrated romantic historical saga– ‘Tulip Fever’. The movie will premiere on Sunday, 24th June at 1 pm and 9pm on MN+.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories