The TRP story getting murkier

It now appears that efforts are on to discredit the ratings system further.

Industry sources say that recently two individuals claiming to be the representatives of Star India contacted a few households that are a part of the TAM Media peoplemeter sample in Lower Parel in central Mumbai.

The sources say that the two offered money to the households to watch Star shows like Kyunki Saas Bhi Kabhi Bahu Thi and Kahaani Ghar Ghar Ki. The incident took place last week, the sources say. According to them, two of the households which were approached accepted the money. Indian Television has learnt that Rs 500 was what was offered.

The same team reportedly went to TAM peoplemeter homes in the western Mumbai suburbs of Dahisar and Bandra.

Apparently TAM officials are aware of the sample being contacted and have questioned them. Though no official was available for comment, TAM is reportedly investigating the incident.

Star India also refused comments on the issue.

The news is expected to either break on a television channel, a website or be presented to industry in the next two days.

The credibility of the TRP system issue has again come under the spotlight with business daily "Economic Times" reporting today that Zee Telefilms broadcasting CEO Sandeep Goyal has written a letter to ORG-MARG CEO Titoo Ahluwalia saying the publication of TAM/Intam ratings must be suspended immediately as Zee has reasons to believe the data by TAM/Intam is "seriously influenced".

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

Whether businesses and industries practice their art of selling fairly although they have 'Fair Practices' training during the academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India.

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories