The TRP story getting murkier

(Posted on 27 September 2001, 6:50 pm)

It now appears that efforts are on to discredit the ratings system further.

Industry sources say that recently two individuals claiming to be the representatives of Star India contacted a few households that are a part of the TAM Media peoplemeter sample in Lower Parel in central Mumbai.

The sources say that the two offered money to the households to watch Star shows like Kyunki Saas Bhi Kabhi Bahu Thi and Kahaani Ghar Ghar Ki. The incident took place last week, the sources say. According to them, two of the households which were approached accepted the money. Indian Television has learnt that Rs 500 was what was offered.

The same team reportedly went to TAM peoplemeter homes in the western Mumbai suburbs of Dahisar and Bandra.

Apparently TAM officials are aware of the sample being contacted and have questioned them. Though no official was available for comment, TAM is reportedly investigating the incident.

Star India also refused comments on the issue.

The news is expected to either break on a television channel, a website or be presented to industry in the next two days.

The credibility of the TRP system issue has again come under the spotlight with business daily "Economic Times" reporting today that Zee Telefilms broadcasting CEO Sandeep Goyal has written a letter to ORG-MARG CEO Titoo Ahluwalia saying the publication of TAM/Intam ratings must be suspended immediately as Zee has reasons to believe the data by TAM/Intam is "seriously influenced".

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