Television

STAR PLUS : THE LOOMING THREAT

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/08/30/Star_Plus_0.jpg?itok=w5F7Pu2G

This is a channel, which is crackling - crackling with electrifying programming. And if it does not regain its rightful place at the top of the viewership stakes, the blame will lie squarely at poor marketing and show packaging or at the door of the God of the television world - the viewer. No finger pointing at the viewership monitoring agencies should be resorted to as has been done earlier by the channel's new management. (A bad carpenter can blame his tools only so many times.)

Yes, the channel being talked about is Zee TV. A month into its new programming lineup, and it is looking good. Much better than what was expected. Hordes of viewers have not been swept away by it as yet; Star Plus is still the flavour of the year. But that does not mean it's going to stay that way for long. Zee TV in its current avatar looks set to give Star Plus programming head Sameer Nair and his team some headaches.

First let's get what's wrong with channel out of the way.

As mentioned earlier, the lack of finesse in interstitials for its shows. Zee TV's management has to invest in making it promos classy...like TV commercials. Better means better. No halfway measures will suffice. The sooner Zee TV chairman Subhash Chandra and broadcasting CEO Sandeep Goyal and his team work on this, the earlier will the positive results start showing up.

The second thing Zee TV needs to do is push each of its shows harder and treat each of them as a brand. Specific communication for at least a handful of the chosen ones, which appear to be potential winners, is what is called for. What is pitiable is that despite having highly rated professionals such as Sandeep Goyal and Partha Sinha, this is not being done. Instead, a frail girl 'Khushi' is being used as a mascot for all shows doggedly.

A lot of hype was created around the interactive show Aap jo bhole haan to haan, aap Jo bhole na to na It has turned out to be just hype. Trite storylines, trite plots, shoddy production values with no connection between the story and the sets and the props, a corny anchor..how terrible can television programming get.

This is a show, which requires a lot of re-think. For starters, do Indian viewers really want interactivity? Do they want to actively take a moral position as do juries in US courts? Messrs Goyal and Zee TV marketing head Partha Sinha's claims about the zillions of phone calls they are getting for the show cut little ice; the duo is just resorting to a sales spiel to keep a dead horse running. Better still would be to bury AJBHTH,AJBNTN along with its host, the smooth talking ad agency man Suhel Seth.

Razzmatazz presents no quantum programming leap over the existing offerings Boogie Woogie, or Kya Musti Kya Dhum. The dancers are mediocre, the hosting kiddish, the camera seeks the judges and the sets more than the dancers. Clean up your act on this one, if you want to exploit the show's potential.

Now on to the good stuff that should keep Star Plus' programming executives awake. Shows such as Niilaam Ghar, Baazi Kiski, the Derek O'Brien hosted Bournvita Quiz Contest, Close Up Antakshari, the Ravi Rai produced Aaj Bhi Ateet, Sarhadein, Kohi Apna Sa come out tops. (As far as Dollar Bahu, Chotti Maa..ek anokhan bandan go, poor starts to these two shows have put off many viewers. A lot of work will be needed to undo the damage.)

On a Sunday morning, the line up of Close-up Antakshri, Baazi Kiski, Bournvita Quiz Contest totally annihilated the competition. KBC Jr and Amitabh Bachchan are no match for the flavour and passion that Anu Kapoor whips up amongst the kids taking part in the national challenge song competition.

The talent seems to be there aplenty. Close Up Antakshri is all about the great vocal chords that participating kids have, and not the anchor as is the case with KBC Jr, where AB Baby takes centre stage, participants are relative passengers.

Baazi Kiski with Ashutosh Rana came across as a pleasant surprise. Was this the same channel that produced the disastrous Sawaal Dus Crore Ka? Preparation can go a long way in creating a good product. And the efforts show in Baazi Kiski. The sets are pleasant to look at. Rana, oozing charisma, speaking in shudh Hindi is clearly a cut above Kher and Koirala, and his efforts at goading men against women and vice-versa in this battle of the sexes show, make for compulsive viewing. The fact that participants end up with money, cars, TV sets, as their winnings on answering quizzes, make it even more riveting.

Derek O'Brien, what can one say about the General knowledge evangelist. Bournvita Quiz Contest enthralled us on radio when we were kids. One could not miss the 1:45 or was it 2:00 PM Sunday appointment with Vividh Bharati and the host of the quiz then, Ameen Sayani.

One cannot afford to miss the television version either. The sets look snazzy, the promo is zippy, there's some hitech too in the form of a notebook computer that O'Brien keeps referring to. The show has a fast pace, O'Brien makes for a very affable and avuncular host. And the celebrity guests, well they play along with O'Brien and the participating students. BQC scores the highest marks. And it's a show that can only go one way - up.

Niilaam Ghar...bid, bid boom. Chaos, confusion, sweat, teeming crowds, which are the characteristic of a World Wrestling Federation face off, are the signature of this show hosted by Shekhar Suman. Suman does a great job, a remarkable job in fact. Informality is key for Niilaam Ghar. While KBC is propah, suited and booted, with a clipped accent, Niilaam Ghar is about letting your hair down and being yourself, screeching and screaming to get Suman's attention as he stomps all over the place in his see-through T-shirts, worn to reveal his pectorals and biceps, popping questions which look easy as a daisy. Niilaam Ghar should be a winner in the heartland and with urban audiences too. The new series - Aaj Bhi Ateet, Sarhadein, Kohi Apna Sa - too are extremely promising and will build up audiences as time progresses.

This at a time when Kyuunki Saas Bhi Kabhi Bahu Thi, and Kahani Ghar Ghar Ki seem to be tiring on Star Plus. KBC is continuing to hang in there despite a very perceptible limp. But thankfully for Star Plus new shows like Khulja Sim Sim, Shh.. Koi Hain, Kangan, Kalash, Kahin Kissi Roz are bubbling over. However, it cannot afford to ignore the looming threat from Zee TV.

ANIL WANVARI,

CEO, INDIANTELEVISION.COM

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/zee.jpg?itok=fQdsjgfV
Zee Telugu to enhance family ideals with Ninne Pelladatha, brand-new fiction show

Providing the audiences with yet another entertaining and relatable fiction show, Zee Telugu launches Ninne Pelladatha, a show that highlights the bond humans share, regardless of being blood-related.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/gr.jpg?itok=OtLIYtWm
Religious most benefitted genre in Chrome DM week 28

With a growth of 2.05 per cent as compared to last week (27), the religious genre marked the highest opportunity to see (OTS) among all categories in week 28 of Chrome Data Analytics & Media.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/BARC.jpg?itok=ItV87DRS
BARC India plans expansion of metre homes to 44,000 by this FY

Rural India is getting in the limelight. TV ratings body BroadcastAuidence Research Council (BARC) is expanding metre homes to 44,000 by this financial year.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/ranjana.jpg?itok=WG1gOAWs
Ranjana Mangla appointed national revenue head of India Today TV

Ranjana Mangla has been appointed the national revenue head of India Today TV. She will report to the chief revenue officer Rahul Kumar Shaw and will be based out of the ITG Mediaplex, Noida.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/rescue.jpg?itok=Eb-MYe92
Discovery chronicles the harrowing story and extraordinary rescue of the thai soccer team that is captivating the world in Operation thai cave rescue

From the moment the heartbreaking news broke that 12 young Thai soccer players and their 25-year-old coach were stuck in a cave complex near the Myanmar border

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/smurf.jpg?itok=OSPCDkdg
Zee Cinema to air the animated movie Smurfs - The Lost Village on Saturday, 21st July at 12pm

If you’ve watched The Smurfs and The Smurfs 2, you’re probably aware of the tiny blue creatures with white clothes and droopy hats living out their lives in blissful coexistence.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/tlc.jpg?itok=z2Et6wll
TLC to premiere Curvy Bride Boutique for plus size brides

TLC, India’s go to lifestyle channel, is all set to premiere the most popular and talked about UK based show Curvy Bride Boutique from 16th July at 10 PM.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/lallan.jpg?itok=FMCuiPWF
India’s leading New Age News Brand TheLallantop.com set to take Television by storm

New-age digital brand TheLallantop.com is about to take the television screens by storm.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/14/fifa.jpg?itok=yb4fcOy_
FIFA legal action against BeoutQ for WC piracy

MUMBAI: FIFA will be taking legal action against Saudi Arabia-based BeoutQ, a pirated TV service operating in the Middle East and North Africa (MENA), which continues its illegal piracy of 2018 FIFA World Cup broadcasts, according to an official statement, carried by the Saudi Press Agency (SPA)....

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories