etc in strategic tie-up with HMV

Entertainment music channel etc has signed a strategic deal with RPG owned music company Saregama HMV.

Under this agreement, Saregama HMV and etc will jointly present various albums. etc will provide the on air promotional platform for the albums, while Saregama HMV will provide content from its own repertoire and other marketing support, a company release says.

To begin with Saregama HMV and etc are jointly coming out with four audio albums in this calendar year. The first album due for release is "Kya Zamana Aa Gya Hai" - a musical interpretation of jokes about today's materialistic world. Sung and composed by Vihan-Akask, it includes poets like Salil Chaturvedi, Vinoo Mahendra and Vishal Chaturvedi. While other albums include a compilation of memorable ghazals sung by some most popular singers of their music genre, a collection of specific genre songs from various movies of Raj Kapoor, and a compilation of some of the best-known devotional songs.

Speaking about the tie-up, Pradeep Dixit, CEO, ETC Networks Ltd. says: "The deal reaffirms the belief that etc's strong Bollywood focus approach is best suited to reach the music lovers of the country. Both etc and HMV believe that this tie up will enable us to provide our audience an opportunity to buy their kind of music and open up a highly lucrative source of revenue. For us it makes prefect sense to join hands with Saregama HMV as it has a catalogue that cover almost all the genres of music, something that is reflected in our programming policy."

Saregama HMV has the largest catalogue and roster of artistes of Indian music in the country.

Harish Dayani, executive director, Saregama HMV says: "It makes imminent sense for a music company like Saregama HMV to have a collaboration with a music channel like etc. In this form of tie-up both tend to benefit since we can provide the software and etc brings the platform to promote the same."

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

Whether businesses and industries practice their art of selling fairly although they have 'Fair Practices' training during the academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India.

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories