South Indian music channel Southern Spice launched in Mumbai

Southern Spice is headquartered in Chennai and beams a mix of Tamil (40 per cent), Telugu (30 per cent), Kannada (10 per cent), Malayalam (10 per cent) and English (10 per cent) - in a random mix. Anil Shetty of ARMD Media (the firm managing all aspects of the channel - including programming and promotion) explains the reasoning thus: "Music channels are not about about appointment television. It's all about frequency of viewing."

'As to why the channel is packaged in English, Shetty says that is the only way to bridge all four languages.

On the programming front there are nine daily shows currently running ans two weeklies. This number will eventually go up to seven, according to Shetty.

Among the shows on air are Phone-Tastic, Say To Play, Reach Out (all three interactive), FIR, I-Me-Myself, Time-Out, Hot Hotter Hottest, South Full, Reach Out, Loaded and Fast Forward.

Southern Spice is promoted by Fortune Media Private Limited, a company floated by the Martin Lottery Agencies Ltd, one of the largest bulk distributors of lotteries in the country. Santiago Martin is chairman and managing director of the company. Martin Lottery is associated with the state lotteries of Bhutan, Sikkim, Arunachal Pradesh, Punjab, Tamil Nadu and Maharashtra.

The lottery link is very evident in the channel's decision to to have a daily live relay of the Bhutan lottery from 3 - 4 pm.

With an initial capital expenditure of Rs 50 million, and running costs of just under Rs 10 million a month, the money sunk into the project so far is roughly Rs 90 million.

When queried as to when they expected to break even, Shetty says the channel is looking at a 30-month gestation period.

On the distribution front, Shetty says 95 per cent of the cable & satellite universe in the southern states have been covered, 80 per cent of Mumbai, 75 per cent of Delhi and 100 per cent of Calcutta. So far 3,000 set top boxes have been distributed across the country, he adds.

Simply Spice is beaming off NSS -703 as a free-to-air service. The channel is being uplinked from Singapore.

Technical Specifications:

Satellite : NSS - 703 57° E

Downlink Frequency : 3888 MHz

FEC : 3/4

Downlink Polarisation : Horizontal

Symbol rate : 09766 Kg Symbol/sec


Latest Reads
Times Television Network elevates Nivedita Oak to DGM

Times Television Network (TTN) has elevated Nivedita Oak to deputy general manager - influence. Earlier, Oak was the regional head for Zoom, FCT and branded content. She has been working with the Times Network for the last 11 years.

Television TV Channels People
History TV18 to release third film in ‘Special Operations India' series

History TV18, a pan-Indian television channel, is to create a documentary on counter-terrorist operation at Pathankot air base named Special Operations India: Pathankot. This one-hour documentary will be aired on June 25 at 9 pm.

Television TV Channels Factual & Documentary
CNBC-TV18 successfully concludes the 8th edition of the ‘India Healthcare and Wellness Awards 2018’

NBC-TV18, India’s leading English business news channel along with ICICI Lombard hosted the 8th edition of the ‘Indian Healthcare and Wellness Awards 2018’ at The Grand Hyatt, Mumbai.

Television TV Channels News Broadcasting
MN+ to air Indian Television premier of ‘Tulip Fever’

MN+, the Gold Class of Hollywood Movies from the Times Network, brings to the viewers, for the first time on Indian television, the celebrated romantic historical saga– ‘Tulip Fever’. The movie will premiere on Sunday, 24th June at 1 pm and 9pm on MN+.

Television TV Channels English Entertainment
Sony Music acquires the music rights for 2018’s much awaited sports drama film ‘SOORMA’

Global music giant, Sony Music has acquired the music rights for Soorma – the greatest comeback story of the hockey legend Sandeep Singh.

Television TV Channels Music and Youth
Epic and Rupa publications announce the umeed india book on the occasion of international olympic day

EPIC TV - India’s only Hindi language, Indian Infotainment channel celebrates International Olympic Day with an exclusive unveiling of the first look of the Umeed India book published by Rupa Publications and based on its popular series, of the same name hosted by ace cricketer Virender Sehwag.

Television TV Channels Factual & Documentary
Iconic series Blue Planet II set for Indian TV premiere on Sony BBC Earth after a successful theatrical run

All eyes on TV as India’s #1 factual entertainment channel, Sony BBC Earth, premieres the world-renowned, path breaking and breath-taking series Blue Planet II for the Indian audience on June 25th at 9 pm.

Television TV Channels News Broadcasting
FOX Life celebrates a perfect celebrity mismatch in Great Escape’s new season

He’s rugged, she’s delicate. He’s adventurous, and she is spiritual. They are two friends who, at a distance, might seem like polar opposites. But get closer and you are sure to be surprised. FOX Life, India’s favorite premium lifestyle channel,

Television TV Channels Factual & Documentary
Engaging viewers with diversified content, COLORS brings you investigative thriller - Dev2

He thinks like a criminal, is at home around a crime scene and possesses an ironclad will to rid the city of nefarious wrongdoers; Detective Dev Burman returns for an explosive second season on COLORS – India’s premium Hindi entertainment channel.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories