Television

Zee makes Choti Maa a daily

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There's a glut of daily soaps. Here's another joining that rash. Choti Maa Ek Anokha Bandhan, a remake of the super successful Tamil soap Chithi (it is running in its 440 episode), is slated to become a five-day-a-week affair (from the current thrice a week telecast now) come 17 September. Choti Maa is touted as the big driver in Zee TV's struggle to charge ahead in the programming and viewership sweepstakes.

Choti Maa, portrays the life of a woman of strength and extraordinary substance who seldom uses tears as a crutch, who decides a future for which she can write her own script , which she does with amazing success.

It is a co-production between Chithi producer Radaan Mediaworks India (chaired by Radikaa & M.R.Mohan Ratha) which is looking after the creative and production aspects, and United Television (promoted by Ronnie Screwvala, Zarina Mehta and Deven Khote), which is handling the marketing, communication and promotion of the show. Schedules for shooting take the cast to Bangalore, Pandharpur,and Satara .

Chithi has achieved phenomenal viewership and consistently makes its appearance in the top three shows in all India ratings across channels C& S homes.Zee is hoping to get the same results with Choti Maa. in the Hindi version. The channel will need all of Choti Maa's blessings to get the results that are envisaged.

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