Poll reveals that industry feels that TV ratings are manipulated

A poll run on over the past seven days has revealed that industry believes that all is not okay with the ratings delivered by Intam and Tam.

Some 74 per cent of the pollsters agreed that TRPs in India are manipulated, while 22 per cent disagreed and 4 per cent said that they cannot say whether they are manipulated.

In fact, the figure for those who found fault with the ratings systems in their current avatar would have been much higher had we not decided to cancel a percentage of the votes which appeared to be emanating from an IP address traceable to a broadcaster.

Nevertheless, the poll clearly indicates that for ratings to gain credibility, they cannot continue to be generated under the current systems. A clean up or a revamp is needed. Hopefully, the concerned parties will find a resolution sooner than later.

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