Today was the day after as national broadcaster
Doordarshan's Metro channel turned the clock back a year after
HFCL Nine Broadcasting took up the three-hour prime time band
on the channel.
It was at 10:00 pm yesterday Nine Gold signed
off on a quiet note on DD, a year after HFCL Nine bought the
7:00 pm to 10:00 pm prime time slot for a massive Rs 1210 million.
Nine Gold CEO Ravina Raj Kohli has been quoted as saying the
real value of the band was actually not more than Rs 300 million.
Channel Nine Gold launched on the national broadcaster's
Metro channel on 8 September 2000. However, with this slot becoming
a hot property friction soon arose with the mandarins at DD
who couldn't seem to come to terms with the new operational
culture that had set in. By June, 2001 the only thing that was
clear was that the contract between Channel Nine Gold and Doordarshan
had hit a dead end and was living on borrowed time.
Kohli had said at the time that the serials
on air would complete their runs. This has happened in part
only. Weekly series like Piyaa Bina, Kavita and Zindagi
Milke Betayange have had their run. Among the other serial
are Mooch Nahi Toh Kuch Nahi, Choonch Ladi Re Chooch Ladi
and the Archana Puran Singh-produced Samne Wali Khidki.
Three daily soap-sagas Jannat, Maan, and
Kabhi Sautan Kabhi Saheli have ended without any conclusion.
Asked what would happen to these shows, an official spokesperson
for Nine Gold said: "We are in talks with Star and Sony but
nothing has been decided yet."
Kabhi Sautan Kabhi Saheli, which aired
from 9:30 pm to 10:00 pm, was the last show to air on DD Metro
under the Nine Gold banner. At the end of the show credits of
the Nine Gold's staff associated with programming, their business
associates as well as in-house personnel scrolled down across
Meanwhile, DD is going it alone on the programming
front (after its call for bids from private broadcasters met
with a pathetic response. For the present, the 7-10 pm band
will be filled with old re-runs. Yeh Jo Hai Zindagi,
whose producer recently won back the rights to the serial, will
be the biggest serial in the new (old) line-up. The telecast
will mark the comeback of the first sitcom on Indian television
that made its debut on DD 14 years ago.
DD is also airing The Big Picture and
re-runs of other series which were extremely popular series
in the early 80's like Nukkad and Udaan.
Gold orders shutdown of DD Metro division
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