MRUC ready to monitor ratings systems, seeks meeting with IBF

The Media Research Users Council (MRUC), in its response to the controversy surrounding the leakage in television panel lists in Mumbai on Monday and subsequently in Chennai yesterday, today offered to take up the role of a monitoring body and ensure that the research is credible and economical.

The resolution came after a rather heated meeting held immediately after the release of the IRS 2001 Platinum Report (a study of the media and product consumption habits of India's top 3.7 per cent sampling six metropolitan cities), has committed to offering suggestions on how to rectify the systemic collapse.

Among those who actively participated in the discussions were advertising and media doyen Roda Mehta, Rathnakar Rai, MD, Primetime-IP Media Services Ltd, Ashish Bhasin, president, Initiative Media and Andrey Purushottam, MD, Starcom.

There were some key key points that came through in the discussions:

1) Need for accurate data;

2)People meters are the best option;

3)There were definite doubts in the minds of users / industry;

4) There were concerns expressed as to the way the samples were organised - both in size terms and the bundling of panels in very close proximity.

Bhasin suggested that till a proper response was given by the research agencies (TAM and INTAM), the industry should suppress the data given by the two organisations. He also demanded the total revamp of all the panels, not just in Mumbai, but all over the country.

Purushottam urged that the merger process of the two agencies be accelerated while at the same time instituting clear controls on the functioning of the new entity with regards to data collation.

Mehta lamented the lack of investment being put into quality research by the industry saying: "A healthy industry needs good healthy research."

She saw MRUC's role (provided adequate funds were made available by the industry) as an overseer, designing the research methodologies and monitoring the fieldwork.

This whole exercise will be futile if funding was not made available, Mehta said.

It was also suggested that the MRUC and the Indian Broadcasting Foundation have a meeting to thrash out key issues required to be addressed so as to get things in order again. 

A step that MRUC has agreed to take.

Latest Reads
Star Sports unveils #BattleofSixes campaign for the upcoming PAYTM India- West Indies ODI and T20 series

This festive season is set to take cricket fans by storm as the battle of sixes begins with India taking on West Indies in the PAYTM ODI and T20 series, starting Oct 21st and November 4th, 2018 respectively.

Television TV Channels Sports
LaLiga Football Schools launch in Kerala

LaLiga, Spain’s top football league, recently launched the LaLiga Football Schools in India. It is a comprehensive grassroots football development programme in association with India On Track

Television TV Channels Sports
Triple gold medalist and former autralian olympic swimmer, stephanie rice debuts as an expert presenter on vivo pro kabaddi season vi in india

This season Star Sports, the official broadcaster for VIVO Pro Kabaddi League 2018 lifts the spirit of the game a notch higher with the announcement of three - time Olympic Gold medallist, Stephanie Rice, as an addition to the illustrious expert panel.

Television TV Channels Sports
IndiaCast rejigs revenue top brass in bid to grow across markets, platforms

In a move aimed at synergizing processes and business opportunities to scale up revenues, IndiaCast, the domestic, international and digital distribution arm of Viacom18 and TV18, today, announced an organizational rejig of its revenue management structure.

Television TV Channels People
Sun TV, Star Maa only non-Hindi GEC channels in across genre list

For the second consecutive week in a row, the Sun TV Network’s flagship Tamil GEC and Star India’s flagship Telugu GEC Star Maa were the only non-Hindi GEC channels in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genre.

Television TV Channels Viewership
Infotainment genre’s steady shift towards localisation

It’s home! That’s the cry that almost every broadcaster is uttering today when it comes to wooing viewers with content. Even as kids’, lifestyle and GECs are witnessing an uptake in local content, the infotainment genre isn’t going to be left behind.

Television TV Channels Specialised and Niche
Amazon most advertised brand in BARC week 41

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 6-12 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
No changes in Bhojpuri, Kannada, Marathi segments in BARC week 41

In the Bengali space, Jalsha Movies and Colors Bangla swapped their third and fourth positions in BARC data week 41. No changes were observed in the Bhojpuri, Kannada and Marathi segments. Moreover, Gemini TV and Zee Telugu swapped their second and third positions in the Telugu sector. Flowers TV...

Television TV Channels Viewership
Anil Ambani’s Reliance sues NDTV for Rs 10,000 cr

NDTV has been sued for Rs 10,000 crore by Anil Ambani's Reliance Group in an Ahmedabad court for its reportage on the Rafale fighter jet deal. The lawsuit is filed against NDTV's weekly show, Truth vs Hype, which aired on 29 September.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories