Television

Star launching sitcom 'Hum Saat Aath Hain' 24 September

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Launching 24 September is a new sitcom from the Star India stable, fare somewhat different in flavour from that of the staple soap variety stock that Star has leveraged to its advantage.

However, Star has not lost track of what it has identified as the core premise of most of its serials - the politics of the family. Produced by Shrey Guleri, Hum Saat Aath Hain for a change revolves not between saas-bahu (mother-in-law daughter-in-law) sagas but revolves around the tensions between the patriarch of a Hindu united family and his well educated "modern" daughter-in-law. The half hour serial will be aired Mondays to Thursdays at 7:30 PM

Guleri's Tu Tu Main Main, a series on the squabbles between a woman and her daughter-in-law is the longest running show on Star Plus.

The launch of Hum Saat Aath Hain is part of Star India's strategy to expand by half an hour its evening prime time band from the current 8 PM to 11 PM slot. At the end of June, Sameer Nair, executive vice-president, head of content & communication, Star India, had said Star was looking to launch the new show to air at 7:30 PM sometime in the middle of August. "This is a first as far as channels go," Nair had said then, pointing to the fact that the 7-8 PM slot doesn't normally have fresh content as it is considered a non prime time slot.

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