DesiTV launched in America

From today NRI's and other Asians in America who feast on television programming that they can identify with have a new channel to look forward to. TV 36, which is America’s first and only all South Asian Terrestrial TV channel, has signed an agreement with Ethnic Media Group Inc. Under the agreement EMG will run a new channel Desi TV and the content will be drawn from the channels belonging to the Reminiscent Television Network. EMG is under license from RTV (UK) Ltd.

The Reminiscent Network which started operations in 1998 operates 8 channels in Asia and the United Kingdom where it claims a reach of 200,000 Asian homes. In India, the company which started operating in 1999 claims that its Lashkara and Gurjari channels draw high ratings. Desi TV is a part of Reminiscent's strategy to break new ground in ethnic television entertainment. The company is trying to fill the market gap in all the ethnic communities in America who thirst for quality entertainment in their mother tongues.

Desi TV programmes will cover six languages: Hindi, Punjabi, Gujarati, Tamil, Telegu and Urdu. DesiTV will produce programmes in these languages which will give the youth from the Indian diaspora a chance to display their talent.

Channel highlights include serials like Sea Hawks, Deewar, Shanti and movies. Keeping in mind the fanatical interest Asians maintain in cricket the channel will devote coverage to the sport as well.

Anil Srivatsa COO of Reminiscent Television (USA) Ltd. (RTV) and EMG is in charge of managing Desi TV. He also hosts and produces America’s largest syndicated South Asian Radio show Anil-ki-Awaaz.


Talking on the role Desi TV will play in the television landscape Srivatsa said: Within the current scenario of Pay television, we are launching our channel in the free-to-air mode. Our goal is to expand this service to other cities through similar distribution channels. Our strength is language and we at RTV believe in reaching the grass root South Asian population by giving them something in a language that truly takes them back to a world they can reminisce about.

Latest Reads

Q2-17: Airtel Digital TV revenue up, sees highest subscriber growth

BENGALURU: Indian telecom major Bharti Airtel Limited’s Digital TV Services segment (DTH segment) reported 21.9 percent year-over-year (y-o-y) increase in operating revenues for the quarter ended 30 September 2016 (Q2-17, current quarter). Also, Operating Profit (Earnings Before interest and Tax...

DTH DTH Services
Three new TV channels join DD FreeDish bouquet; 24 get extension

Doordarshan earned a sum of Rs 1293 million (Rs 129 crore ) by sale of three new slots and extension of the licence of another 24 on the 31st auction of its free-to-air direct-to-home platform FreeDish on 20 and 21 October.

DTH DTH Operator
DishTV launches Kids Active in partnership with Shemaroo

Value added services has been a focus area, a clear differentiator and an integral part of our offering. By not leaving any stone unturned in order to provide a wide range of content and services to its subscribers, DishTV Asia’s largest DTH brand has partnered with Shemaroo, one of India’s leading...

DTH DTH Operator
DishTV takes total HD channel count to 55; adds regional HD channels

Catering to the demand of regional viewers and bringing them under the High Definition umbrella, DishTV, Asia’s largest DTH service provider, has added four new regional HD channels to its HD offerings. With addition of these channels, DishTV encourages regional language subscribers to opt for HD...

DTH DTH Operator
Pay and play multi-genre Music+ on Tata Sky

DTH player Tata Sky launched the "nation's first service with four music genres on a pay TV platform" in Mumbai on Wednesday. Christened 'Music+', it has been launched in partnership with digital entertainment company Hungama.

DTH DTH Operator
DD FreeDish to roll out call centre

It’s getting customer-focused. Almost as if inspired by the services provided by the private DTH providers such as Tata Sky, DishTV, Videcon d2h, Airtel Digtial TV, and Sun Direct, the Doordarshan-promoted free TV provider DD FreeDish is getting set to launch its call centre facility.

DTH DTH Operator
DD FreeDish e-auction put off due to technical errors

In probably what is a first, DD FreeDish’s e-auction was scrapped yesterday. The reason: technical glitches on the site of the auctioneer C1 India Pvt Ltd.

DTH DTH Operator
DTH players roll out festival offers

MUMBAI: Brands are bursting Diwali offers. As the festive season draws closer, all the D2H players, one after the other, are extending lucrative offers to consumers to buy their products and subscribe to their service. Tata Sky had run a promotional offer between 8 and 21 August on its tenth...

DTH DTH Operator
DishTV, Shemaroo tie up for 'Comedy Active'

DishTV is all set to expand its bouquet of value added services (VAS). DishTV has partnered with Comedywalas, a division of Shemaroo Entertainment, to launch a new service called ‘Comedy Active’.

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories