iWorld

Contests2win launches first sit.com

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2015/10/28/Contests.jpg?itok=09-IifCn

The Internet is constantly redifining the medium of entertainment. The popular gaming site contests2win.com which claims to have 700,000 registered users is bringing the concept of the serial to the Internet. The sit.com 'Ghar Ek Mandir- Mera Baap Bhagwan' (Home is a temple and My Dad Is God!) will be unveiled on the site from today.

The serial consisting of 48 episodes will be in the comic strip format with illustrations and text blurbs. Every Monday, Wednesday and Friday a new episode will be shown. According to Amar Tidke who has written and directed the serial, each episode consists of five frames which constitute the scenes for the plot.

Elaborating further on this new development Tidke said that the show will be held entirely online. Viewing will take about four minutes and then there is a question pertaining to the end. The viewer has to select one of three possible options on that day itself and three winners will be announced on the next episode. They take home a cash prize of Rs 501. The grand prizes of Indica cars will be announced after four months. Needless to say the smooth drive goes to the people who have the most number of correct selections.

According to Tidke, the company was initially thinking of shooting with a handycam with sound. But the idea was dropped as it would have occupied a lot of space and become too cumbersome. The advantage of this serial is that even people with low end PC's can view the show.

The company is viewing this as an experiment and depending on the results the other serials which are already in production will proceed. They are genre specific and cater to people of all tastes - be it comedy, drama or thrillers.

Tidke also said that the serial is completely different from the wishy washy soaps that are hogging the TRP's on the tube. 'Ghar Ek...' straddles a variety of genres so that viewers get a feel of what it is like to view a story in front of the computer. The episodes will be stored on the site so that people who have missed earlier episodes can catch up.

Tidke pointed out that on the television once you miss an episode it is gone forever unless you have recorded it on the VCR. With 'Ghar Ek...' there is no time bar as all the epsodes will be stored on the site.

Though the couch potato won't give up the tube this new initiative promises to be a shot in the arm for Internet companies struggling with the tech dowturn and a recessionary market.

The budget for the serial is naturally lower than what television companies lavishly spend. Contests2win has taken out banners and has also planted story insertions in newspapers. However it has refrained from spending on the television having learnt from the experience of dotcoms which bled their funds without commensurate revenues flowing in.

The official sponsor is Colgate. The FMCG major is charged up because it has been looking for an innovative and fresh concept that could be associated with its Fresh Energy Gel. Contests2win has had a happy relationship with the FMCG major. Earlier they had 'Colgate Gel Bhol Talk to me' which was a phone in contest.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/gopal%20%281%29.jpg?itok=_8mU6P2q
Amazon to aid Nagaland women entrepreneurs

Amazon.in will work closely with the Nagaland government to enable women sellers in the state to embrace digital commerce through training, mentorship & skill development workshops.

iWorld e-commerce
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/netflix%20%281%29_0.jpg?itok=kdNrvXjv
Netflix confirms seven million subs; picks up Amazon gauntlet

MUMBAI: For all those media watchers who have been writing Netflix’s obituary in India, here’s a note of caution: take a few steps back, hold on to your fingers before banging in any other words on your keyboards. The global streaming services has come back with some smashing numbers in the latest...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/Anupam-Shrivastava%20%281%29.jpg?itok=RAZ-Qu1S
Fazed by expensive 4G spectrum, BSNL gifting Kerala 1k hotspots

Public sector telco BSNL will launch 1,000 high-speed Wi-Fi hotspots across the state of Kerala to address the challenges posed by its absence in the 4G data services, a top BSNL official has said.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/Jack_Huang-Kenny_Ye.jpg?itok=zXSdsn_d
Mobile content: Alibaba's UCWeb to invest Rs 2 billion in India & Indonesia

MUMBAI: UCWeb, part of Alibaba Mobile Business Group, has announced its plans to invest Rs 2 billion over the next two years in India and Indonesia market. The funds will primarily be used to tap the huge potential of user-generated content in India via its news distribution and content platform,...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/AMAZON.jpg?itok=tBuu5ial
Amazon Prime Video India ties up with OML

Amazon Prime Video India has entered into a partnership with OML (Only Much Louder) to release 14 comedy specials exclusively for Amazon. The shows are set to launch in May.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/sony%20%281%29.jpg?itok=ERjzxNd5
Dedicated wellness content on SonyLiv

India’s health concerns are perhaps the most unique across the globe. While it is home to 40 per cent of the global underweight population, it is also in the list of the top five countries having the highest rate of obesity and is among the top three nations with the largest diabetic population .

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/TDSAT800_0.jpg?itok=Qtkmakk-
Idea petitions TDSAT against TRAI; price war set to escalate

MUMBAI: Idea Cellular has petitioned TDSAT seeking to stop Reliance Jio from continuing free services till 31 March. In December 2016, India's largest telco Bharti Airtel had moved the tribunal over the same issue.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/Niti_Aayog-Narendra_Modi.jpg?itok=xIS0FZLC
Sops offered to promote indigenous electronics industry

NEW DELHI: In a move to give incentive to the electronics sector, the Government has taken steps to expedite investments into the Electronics System Design and Manufacturing (ESDM) sector in India to achieve the goal of ‘Net Zero imports’ in electronics by 2020.

iWorld eNews
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/Horrid-Henry_Nitesh-Kripalani.jpg?itok=PAxZhLTA
Zodiak shows to be on Amazon Prime in early '17

MUMBAI: Zodiak Kids has announced that it has sold a series of titles to Amazon India, in a deal amassing over 100 hours. The shows are set to launch on Amazon Prime Video in early 2017.

iWorld Video On Demand

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories