Match fixing a distant memory as viewers tune in to cricket

The cricket scam seems to have be relegated to the history books as India's passion for the game has resurfaced and how. Over 18.8 million viewers tuned in to Star Sports to watch the first India Vs South Africa one-day match held at Johannesburg on 5 October, according to figures released by ESPN Star Sports.

The India Vs South Africa match was the top rated programme of the day, and all other popular general entertainment soaps and programmes had to take a back seat this time, a company release says.

According to market research agency ORG MARG's Intam data, the TVRs reached 15 for all male adults 15+ ABC all India (24 markets) during the prime television viewing time between 9 pm and 10 pm, while TVRs for all female adults was close to 12. The cumulative reach of Star Sports channel was as high as 30 per cent during a single day for the duration of the match.

Managing director of ESPN Software India, Manu Sawhney, says: "The phenomenal ratings for India-South Africa cricket at prime time television prove that live cricket featuring India offers the sponsors the best value and an opportunity to reach the millions of satellite television homes across the country. Cricket is a religion in India and the passion for the game cricket cuts across all audience demographics."

Coca-Cola is the presenting sponsor of the series while Samsung, BPL, Madura Garments, LG, Bajaj Auto, Asian Paints and Indian Rayon are the associate sponsors with over 50 brands being advertised on the series. The series has also received a tremendous support from advertisers with feature programmes such as Contests, Spectacular Catches, Cricket Ratings, Action Replays, Super 6's, Master blaster.

Will the "saas bahu" sagas be sent for a six this Diwali? Well that would be something, wouldn't it?

Latest Reads
Doordarshan now wants all matches of men’s hockey WC

Even as TV sports channels are wracking their brains as part of a public consultation to justify why proposed tweaking of rules relating to mandatory sharing of signals of sporting events is not a good idea, the Indian government has gone ahead to notify hockey World Cup for sharing with the...

Television TV Channels Sports
Balaji Telefilms reports higher programming hours and better realisation

The Ektaa Kapoor-led Balaji Telefilms Ltd reported a consolidated profit from continuing operations of Rs 7.1 crore for the quarter ended 30 September 2018 (Q2 2019, quarter or period under review) as compared to a loss of Rs 22 crore for Q2 2018 and a loss of Rs 0.6 crore in the immediate trailing...

Television Production House Post Production
3rd Sahitya Aaj Tak India’s largest Hindi Literature Festival promises a grander & a bigger show

Aaj Tak, India’s No. 1 Hindi news channel with over 25 crore viewers (Source: BARC, TG:2+,Mkt:HSM, Period: W29'18-W32'18,) kicks-off the third edition of its annual mega Hindi literature festival - Sahitya AajTak .

Television TV Channels News Broadcasting
Excitement Tenfold as Nickelodeon India Brings a Week of fun to celebrate children’s day

The memories that we make as children always set path for the adult in us.  Nickelodeon, India’s leading kids’ entertainment franchise by Viacom18

Television TV Channels Kids
The Irwin Family -Terri, Bindi and Robert - come home to Animal Planet in ‘CRIKEY! IT’S THE IRWINS’ which premiers in India on November 15 at 9 PM IST

Lace up your boots because you’re about to embark on the journey of a lifetime with the family that’s bringing khaki back.

Television TV Channels English Entertainment

MUMBAI: A new study on type 2 diabetes (T2D) patients in India finds that obesity among diabetics is on the rise. The same study also revealed that majority of patients prefer to have fewer large meals as opposed to more frequent small meals which are more diabetes friendly The results are part of...

Television TV Channels News Broadcasting
Cartoon Network celebrates 20 years of heroic supremacy of The Powerpuff Girls in November

Cartoon Network, home to the three fabulous superhero sisters, Blossom, Bubbles and Buttercup rings in 20 glorious years of ‘The Powerpuff Girls’ this November. Cartoon Network India along

Television TV Channels Kids
Eros International acquires highly anticipated Telugu film Amar Akbar Anthony

Eros International Media Ltd, a leading global company in the Indian film entertainment industry, in association with Mythri Movie Makers will be releasing Telugu action entertainer Amar Akbar Anthony.

Television TV Channels Music and Youth
Republic TV continues to dominate English news genre: BARC week 44

In the Hindi news (U+R) genre, Zee News climbed two slots to the third position in week 44 of BARC ratings. Aaj Tak yet again stood on top in all the three genres. Republic TV continues its dominating streak in the English news genre.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories