Television

Zee Telefilms chucks out Chakra

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/08/19/zeetv.jpg?itok=JAkWNB-e

It was media baron Subhash Chandra's pet project to set up a channel advocating ancient Indian medicine, holistic healing, culture, meditation etc under the Organic or Chakra brand.

The channel's main audience would be in Europe, America, South Africa, Australia, and some south east Asian nations. The channel would be encrypted and carried on both cable TV and DTH systems as a subscription service and was in the planning stages for more than two years. As recently as June, Chandra was heard cheerleading Chakra employees that they could do pull it off.

No more. Last month, the channel was given a quiet burial, in an unreported move, by, sources indicate, Zee Telefilms broadcasting CEO Sandeep Goyal. Apparently, Goyal took the decision to cut off the oxygen to the channel with the transfer of all broadcasting responsibilities to him. Some 10 employees of Chakra have since reportedly departed; a skeleton staff of three or four employees has been left.

The channel was reportedly talked of as a Rs 200 million project within Zee, but was actually sanctioned with only RS 80 million in funds, of which only RS 30 million was disbursed. Some 150 hours of holistic healing programming were created, with another 100 hours slated to be wrapped up and canned very soon.

With the money situation tight, Goyal reportedly decided to pull the plug on Chakra, and instead consolidate the existing businesses. He has, it is believed, told the programme syndication team within Zee TV to sell the rights to the Chakra shows, which have been produced, to anyone interested in buying them, whatever be the sticker price. Insiders claim it would be better if Zee TV would hold on to the programmes as they have plenty of shelf life and could be used later.

In recent times, other new forays such as the Urdu channel UTN have been handed out the same treatment. In fact, Zee Telefilms' alleged decision not to invest in UTN led to its closure just a month or so ago.

All this at a time, when the company is persisting with an extremely myopic, high-on-cost but very low-on-strategy marketing campaign promoting its gaggle of new shows on mother channel Zee TV. The campaign uses a frail girl mascot Khushi to promote not only Zee TV but also 26 new shows. Basic marketing principles say that it is okay to use an umbrella brand to promote a product range, but sub-brands have to be promoted independently. Analysts have for long been demanding that the company drop its shotgun marketing approach and promote each programme independently. But to no avail. Some RS 120 million has been pumped behind it, which has resulted in just a handful of shows emerging as audience favourites. Among these: Kohi Apna Sa, Nilaamghar, Sarahadein, Baazi Kiski.

Thankfully, the company is doing some rejigging of its programming schedule as far as some of the popular new shows are concerned. It's over to Messrs Chandra, Goyal and marketing head Partha Sinha to pull out Zee Telefilms and Zee TV from the quicksand of sinking ratings, high costs, and a plunging share price, even as rival Star Plus continues to make gains with viewers.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/10/The-Bourne-Legacy.jpg?itok=bBiJiS4E
Third Kind, Bourne To Kill, Species III & Predestination to be shown on Movies Now 2

MUMBAI: We are arriving at the end of 2016 and to celebrate the year that has gone by, Movies Now 2 is set to sway its viewers with some swag and style. The channel has lined up a series of Hollywood movies filled with action, sci-fi and fantasy. Audience can witness some of the most amazing unique...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/10/Ravi%20Shankar%20Prasad.jpg?itok=Ylk_C8Bk
Cashless villages 'Mumkin Hai' with new channel & Rs 5-cr campaign

MUMBAI: The government has launched 'DigiShala', a Doordarshan free DTH channel, to promote cashless transactions in India -- the first step in online payment education through the electronic media. The channel will be brought through GSAT15 (DD Direct DTH), 93.5 degree East, Receive frequency:...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/10/Ravi-Ankam.jpg?itok=7xX9r-rW
V6 challenges suspension; BARC to place facts before court

MUMBAI: V6 News, from the stable of the Telugu channel popular across Telangana and Andhra Pradesh, also wants to challenge Broadcast Audience Research Council India (BARC India) after the latter suspended its ratings review for some weeks along with other two channels on 24 November, 2016.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/10/Awaaz-Se-Bada-Na-Koi.jpg?itok=mpG5iXSc
&TV's innovative affair with The Voice India S2

MUMBAI: Have you ever seen a promo of a new show on television which is actually a video but not a video. Confused? ZEEL’s year-old Hindi general entertainment channel &TV has come up with the unique campaign ‘Awaaz Se Bada Na Koi’ to promote the second season of 'The Voice.'

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/10/KHATMAL-E-ISHQ.jpg?itok=ZbKRdoJt
SAB TV revenue grew nine-fold under Sony umbrella

NEW DELHI: Sab TV, which claims to be the country’s sole channel beaming only comedy series, claims to have grown its revenue nine times since it came under the Sony fold.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/10/Prashant-Chothani.jpg?itok=z79wKqCX
Travelxp to launch new Tamil channel; 4K feed before Feb

MUMBAI: Giving competition to Discovery Channel, Prashant Chothani-promoted travel and lifestyle channel, travelxp, is all set to take southern India by storm with the launch of its new channel in Tamil. The channel's soft launch is scheduled for 13 December. It's availability on various...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/farhan-arjit.jpg?itok=1WwGNibs
Flo Rida, Arijit Singh, Farhan to enthrall at Aamby Valley City

MUMBAI: Absolut Enchanted Valley Carnival (EVC), India’s largest multi genre, camping and music festival is back with its 4th Edition at Aamby Valley City, Lonavala between 17 & 18 December. The carnival like its previous editions will be a mix of international and home-grown artistes. This...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/Haunting.jpg?itok=04TOpxwK
NBC-Universal buys 'paranormal' series from Bomanbridge

MUMBAI/ SINGAPORE: Bomanbridge Media, a Singapore-based content distribution and production agency, announced a series of paranormal series programme sales to NBC-Universal’s Syfy and Celestial.

Television Production House Fiction
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/Dayanidhi-Maran-800x800.jpg?itok=89LDOdFX
Sun TV security clearance review sought; two channels' cancellation stayed

NEW DELHI: A review has been sought by the information and broadcasting ministry from the home ministry about security clearance to Sun TV Network Ltd in view of the amended guidelines of that ministry. Union minister M Venkaiah Naidu told the Parliament yesterday that no reply had been received so...

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories