Nickelodeon goes interactive with kids in the UK

Nickelodeon may not be a "happening" channel in India in but that is not the case everywhere. The Viacom-owned kids channel is currently running a new interactive initiative in the UK that lets viewers choose their viewing schedule via their remote control and pick the programmes they want to watch for a whole week by voting for their favorite show and then seeing it half an hour later. The initiative went into play yesterday and will run for a week.

Using an application developed by NDS Group (a News Corporation company) as part of Nickelodeon's successful "Watch Your Own Week" event, Nickelodeon will let its viewers vote interactively for the schedule, an NDS release says.

Viewers will be presented with three of their favourite programmes every half an hour from 8 am until 8 pm and encouraged to choose between them by presenters. Votes will be cast using the interactive application, via the BSkyB platform, which will determine what is shown next on the channel. Kids can also enter in a competition to win one of the following prizes: Playstation 2, Sony personal recordable minidisc player or a Palm Pilot personal organiser by submitting their telephone number.

Each new selection of programmes will see a fresh round of voting and Nickelodeon viewers can choose to enter a prize draw after their choice is made. Cost warnings will appear on-screen, while security systems shall ensure that only one vote is possible per session.

Kids can also vote online at or via the telephone. Nickelodeon anticipates that over a quarter of a million votes will be received via the NDS Value@TV application during the half term special, in addition to those collected via telephone, internet and SMS. Kids are the ultimate early adopters of new technology and iTV provides a new means of connecting with them.

Nickelodeon can increase viewer retention through this innovative interactive content, which, ultimately, will result in increased revenue.

Latest Reads
Shemaroo Entertainment Ties-up with TikTok and Vigo Video

Shemaroo Entertainment Limited, a leading content powerhouse has tied-up with Vigo Video and TikTok.

Television Production House Film Production
How Travelxp plans to conquer the travel space

Travelxp wants to travel far and wide. The Mumbai-based lifestyle channel, that has already seen a steady revenue growth for the last few years, now intends to grow by 30-40 per cent in the coming year.

Television Production House Documentary
Sony Marathi aims to fill need gap in the market

Sony is taking the plunge into the Marathi general entertainment market to compete with Zee Marathi, Zee Yuva, Colors Marathi and Star Pravah.

Television TV Channels Regional
NDTV India reverts to pay channel from FTA

NDTV has decided to convert its free to air (FTA) channel NDTV India as a pay channel with effect from 15 September. On 8 April 2016, NDTV India, the Hindi news channel, started its FTA journey. Prior to that, the channel was a paid service priced at Rs 3.37 on direct-to-home (DTH) and addressable...

Television TV Channels News Broadcasting
Mohamedali pulls no punches, ropes in Mike Tyson to launch the global Kumite 1 League

Kumite 1 League, the first global team Mixed Martial Arts league, is all set to host boxing legend Mike Tyson.

Television TV Channels Sports
Times NOW & Mirror Now announce a special line-up to celebrate the 72nd Independence Day

As India gears up to celebrate its 72nd Independence Day, India’s leading English news channels, Times Now & Mirror Now, announce their special programming line-up to celebrate the spirit of freedom.

Television TV Channels News Broadcasting
Changes in Senior Management & Board of Directors of lnduslnd Media & Communications limited, a subsidiary of the Company

The Board of Directors of HVL on August 13, 2018 have noted  that  Board of Directors of lnduslnd Media & Communications Limited ("IMCL"), a subsidiary of HVL has:

Television TV Channels News Broadcasting
Sab's Aladdin to be relevant to the new generation

Sony Sab is all set to transport viewers to an age-old story with a modern twist. After giving three new launches this month, it is close to launching the fourth one Aladdin: Naam Toh Suna Hoga, produced by Peninsula Pictures, which will be aired on 21 August, Monday to Friday at 9 pm. Its recent...

Television TV Channels GECs
Star Sports to telecast Asia Cup in Hindi, English, Tamil

The Unimoni Asia Cup 2018 is all set to commence from 15 September and will see Asian neighbours – India, Pakistan, Bangladesh, Sri Lanka and Afghanistan - fight for the trophy. Star Sports, the official broadcaster, has released its first film for the tournament which speaks of the unique aspect...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories