Star lines up some more soapy nights

The decision has been taken. The once hugely popular Kaun Banega Crorepati is being phased slowly out of Star Plus, and family drama serials are taking pride of place on prime time once again.

From October 29, KBC will be aired only twice a week, while the channel will pull KBC Junior off the air from December. Star is now weaning audiences back to the family soap, with actor Aruna Irani's maiden production venture, Desh Mein Nikala Hoga Chand, an NRI saga, taking over the Monday 9-10 pm slot. Balaji Telefilms' Kasautii Zindagi Kay will start beaming from Monday to Thursday at 8.30 pm, from the end of October. Kundali, a popular serial that had to go off the air when Channel Nine Gold wound up, will be beamed on Star beginning October 25, 8 pm.

The Business Standard financial daily, quoting INTAM figures for KBC for the month of September, reports that while the cumulative programme viewership for the show is an impressive 2.01 million, its average programme viewership is only 828,000, compared with 1.8 million for the its top soap, Kyunkii Saas Bhi Kabhi Bahu Thi.

Sources in Star say that there are two to three more programmes lined up come November, but officials are not yet willing to divulge details. Discussions are still on where to slot these new shows. The possibilities are in the afternoon band, the late night band (post-11 pm) or the early evening band (7:30 pm - 9:00 pm).

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