Television

Sun Network will feed the movie hungry KTV

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/18/Untitled-1_4.jpg?itok=6xAXis0T

Southern regional language powerhouse Sun Network does not let the grass grow under its feet. Hardly had the dust settled on the relaunch of potential rival Vijay TV under the Star India banner, than it announced the high profile launch of its movie channel - Kondattam TV (KTV) - set for 22 October.



Indications are that the launch of the channel was advanced in response to the happenings on the Vijay front. Promoter Kalanidhi Maran is pulling out all the stops to ensure that Star is not allowed to gain a firm foothold in Tamil Nadu, it appears.



Kondattam, which means celebration, is targetted at the family. The focus is movies, movies and more movies. Three movies will be shown a day, one of which will be a major blockbuster. The new channel will take advantage of Sun Network's library of over 5000 movies. Because of this another network will find it difficult to enter the film market, says Santosh Nair, marketing head, New Age Entertainment, which is handling promotion and marketing of the channel.



Sun Network will hold a 100 per cent stake in KTV, which will be aired 24-Hours in Tamil. Sun has allocated a budget of Rs 70 million to promote KTV. Full page advertisements in major publications like Hindu and Dinathanthi have been appearing over the past fortnight in order to build excitement. Huge hoardings in Chennai have also been taken out.



Rajnikanth who is a God among movie goers in Tamil nadu, is one of the stars whose films will be shown on the new channel. In fact, when Sun TV had shown Baasha a while back, it got a TRP of 40 (market research agency AC Nielsen's TAM data). "If a film gets half that rating on KTV it will be enough for the channel to follow Sun in second position (Sun has an estimated 60 per cent market share among Tamil language channels). Other stars like Kamal Haasan, Sarat Kumar, Satyaraj, and Arvind Swamy will also be showcased," Nair says.



While New Age will handle marketing, Sun will use its cable arm Sumanagali Cable Vision to distribute KTV. Sumanagali has a vice-like grip on cable connectivity in the state's major cities - Chennai, Madurai, Coimbatore and Trichy.



Nair says plans were afoot for a while to launch the channel. The channel will start as free to air and the possibility of it becoming pay appears to be remote at the moment.



Other content on KTV will include film-based music programs like countdowns. Plans are also on the anvil to have game shows on the channel, the license for which will be acquired from abroad. There will also be live events like concerts.

Nair is not worried about the possibility of Sun TV and KTV eating into each other's audience since the former's content is diversified, while the latter's content is film-based. He also foresees KTV breaking even sooner rather than later.



KTV Technical details:



Satellite: NSS-703 57° E

Polarisation: 3750 R

Freq: 3980 Mhz (Digital)

FEC: ? Symbol

Rate: 28,000

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/axis.jpg?itok=HzeFqOmK
Axis Mutual Funds and The Womb take on Fake News in India!

In the context of fake news getting forwarded and investors getting unnecessarily influenced by it, Axis Mutual Fund, one of India’s premier asset management companies has launched an investor awareness campaign

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/motu-patlu.jpg?itok=PbD2fDhq
Celebrate Republic Day with Motu Patlu’s 18th made-for-television movie - ‘Motu Patlu the Superheroes – Super Villains from Mars’

This Republic Day, Motu-Patlu will embark on a all-new adventure, fighting evil to protect the citizens of Furfurinagar and Modern city in their upcoming TV movie ‘Motu Patlu the Superheroes – Super Villains from Mars’ premiering on Sunday, 26th January at 12:30 pm only on Nickelodeon.

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/Yeh.jpg?itok=yGyzlMgb
Yeh Mohalla hai Navrangi Re!

Most of the times, we don’t #GiveAShit about shit. But starting February 2, 2019, we won’t be able to ignore it any more, as a one-of-a-kind drama series is coming to our living rooms to make us laugh, cry, wonder, question and fall in love. In an industry first, Viacom18 has partnered with the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/Sony.jpg?itok=046xvSJa
Sony SAB kick-starts 2019 on a happy note with two new limited format series

Adding a touch of happiness and laughter to the weekends, Sony SAB, is set to launch two new series – Band Baja Bandh Darwaza and My Name Ijj Lakhan. Exploring unconventional storylines and newer genres, both shows are limited format series that will add dollops of light-hearted entertainment to...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/shilpashetty_1.jpg?itok=P6rUeNNJ
Shilpa Shetty joins Network18 as national revenue head - display - business news cluster

Network18 has appointed Shilpa Shetty as national revenue head - display - business news cluster. Shetty brings with her 18 years of rich experience as a sales professional with a demonstrated history of working in the broadcast media industry.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/FIH.jpg?itok=HY3s2VN3
FIH, DAZN renew deal for 2019-22

The International Hockey Federation (FIH) has renewed its media rights agreement with DAZN for a period of four years (2019-2022) in Austria, Germany and Switzerland, according to Insidesport. FIH and DAZN first entered into a media rights agreement back in 2017. DAZN is a subscription video...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/vast.jpg?itok=vyeW8sEl
Sudhanshu Vats on Rishtey's content strategy, challenges and Viacom18's latest show

The sweet spot. That’s what Viacom18’s Hindi mass entertainment channel Rishtey appears to have struck with its latest offering Navrangi Re! The newest act of the media and entertainment conglomerate sees it join forces with the Bill & Melinda Gates Foundation, and BBC Media Action to create a...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/22/hungama.jpg?itok=h0eusU2k
Hungama Music starts original audio programming in Tamil ‘Endrendrum Punnagai’

Hungama Music has announced its foray into original audio programming from 22 January. Starting with Endrendrum Punnagai, a Tamil audio original, Hungama Music will soon launch additional shows in other key Indian languages including Hindi, Telugu, Punjabi, Bengali and Marathi, among others.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/22/mnx.jpg?itok=goDtYfPe
Times Network salutes the spirit of heroism with its Republic Day movie line-up

Times Network, India’s leading television broadcasting network, celebrates the 70th Republic Day of India by taking its viewers on a remarkable journey of valiance on its channels MOVIES NOW and MNX.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories