Television

Mumbai peoplemeter revamp 50 per cent complete

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/30/Untitled-1_5.jpg?itok=d63Z5Eay

Thirty-eight days ago the Indian cable, satellite, and terrestrial television, advertising and market research industries received a body-blow with the anonymous release of peoplemeter lists in Mumbai of both the major television viewership tracking agencies AC Nielsen?s TAM Media and ORG Marg?s INTAM.

There was a hue and cry raised with Zee Telefilms broadcasting CEO Sandeep Goyal going so far as to demand the scrapping of the ratings altogether till a countrywide revamp was instituted.

That demand was not accepted but both agencies are currently in the middle of an excercise aimed at revamping their Mumbai lists of respondents and are half way through the exercise.

Ashok Das, president ORG Marg says: "Half of the exercise is over. In the next four weeks the remaining work is expected to be complete. It will take another three to four weeks after that to do other related work. We can expect the new rating lists in the coming two months."



LV Krishnan, CEO of TAM Media Research, when asked as to how far the work had proceeded, responded that the major part of it is over, but would not put a time frame on its completion. "The task is huge and is being carefully done, which requires a lot of time. It is not about just picking up the homes. A lot of research has to be done while selecting the samples."

When asked whether TAM was going to increase the size of the people meter sample, Krishnan says: "We don't find any problem with the size of the sample. And adding to the sample will add to costs to a great extent." Krishnan was reluctant to reveal the investment being put in the revamping operation saying that it was an internal affair.

Queried as to whether there would be an increase in the charges because of the heavy expenses the revamping exercise has called for, Krishnan said this "will be decided only after the whole exercise is over." But reading between the lines, it appeared as though subscribers will have to bear some of the costs in the form of revised rates. The industry body (the Indian Broadcasting Foundation) is being consulted while doing the exercise, Krishnan said.

Das also chose to keep his lips zipped on Intam subscription rates, saying that no decision had been taken as yet. "As of now we are going ahead with the present rate cards," he says. He indicated that revisions - if any - would be contemplated only when the next rate card was being drawn up.

Asked whether Zee had chosen to unsubscribe to the ratings reports as had been reported in the media, Das said nothing of the sort had happened. "All our old clients are very much with us and it is just a rumour that a few are going to unsubscribe ." TAM's Krishnan gave the same reply.

AC Nielsen as well as ORG Marg will be scrutinising other panels in India, but that would be only as part of a regular exercise. Annually, both the agencies replace 15 to 20 per cent of their respective samples.



INTAM has over 7,000 respondents covering 49 towns and cities while TAM has installed peoplemeters in 3,454 homes, covering 27 cities.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/18/Campaign.jpg?itok=b6QE0eTQ
Sony India unveils #KoiKasarNahi campaign for Asian Games

The 18th edition of Asian games is all set to go on floors from 18 August to 2 September 2018 in the Indonesian cities of Jakarta and Palembang. Meanwhile Sony Pictures Networks India (SPN) today announced its marketing and digital initiatives for the pan-Asian multi-sport event. With India being...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/18/Sun_TV_800.jpg?itok=LjfNJsqT
Sun TV leads the Tamil market in BARC week 32

Zee Bangla continued to maintain its first position in BARC’s week 32 data. The Bhojpuri market, however, had a new entrant - Oscar Movies Bhojpuri that secured fifth position, whereas in the Kannada segment, Colors Kannada retained its leadership position. Asianet from Star TV continued took the...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/18/Zee_Anmol-800.jpg?itok=K8PpdkTD
Zee Anmol back on top of Hindi channels in across genres

After a short hiatus, Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GEC Zee Anmol was back at number two rank in Broadcast Audience Research Council of India (BARC) weekly list of the top 10 channels across genres (across genres list) in week 32 of 2018 (Saturday, 4 August 2018...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/star.jpg?itok=VclldYU3
Star India mobilises disaster relief for Kerala; Star network rallies public support #AllForKerala

As Kerala struggles with the devastation of massive floods, Star India, and its employees have stepped up to donate to and mobilise disaster relief for the flood-ravaged state #AllForKerala

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/debate.jpg?itok=jDHt_-OJ
BARC week 32: Republic TV regains top position in English News

After losing its top position in week 31 of BARC ratings Arnab Goswami’s Republic TV regained its top position in the English news genre in week 32. Times Now stepped down to second position.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/zee.jpg?itok=earyuT-k
Zee Anmol leads Hindi GEC (U+R) in BARC week 32

Dangal TV emerged as the new entrant in Broadcast Audience Research Council (BARC) data for week 32 of 2018 in the Hindi GEC (U+R) market.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/animal.jpg?itok=nTozo4Fd
HCL Corporation & The Habitats Trust tie-up with Animal Planet to create awareness about the need to save species and their habitats with ‘On the Brink’

HCL Corporation, a global technology conglomerate, & The Habitats Trust, a recently launched foundation working towards protecting habitats and their indigenous species

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/flix.jpg?itok=WvSHeMmv
&flix brings the explosive action thriller this Sunday with ‘S.W.A.T.: Under Siege’

It’s triple the trouble and thrice the thrill – this season, your favorite Special Weapons and Tactics team – S.W.A.T. are back with the third installment of the blockbuster series.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/vollyball.jpg?itok=JNW_Dk9W
Sony India bets on Pro Volleyball League

Sony Pictures Networks (SPN) India has signed a multi-year deal with Baseline Ventures and Volleyball Federation of India (VFI), to broadcast the inaugural season of the Pro Volleyball League in February 2019.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories