Television

Mumbai peoplemeter revamp 50 per cent complete

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/30/Untitled-1_5.jpg?itok=ZDbrFgh7

Thirty-eight days ago the Indian cable, satellite, and terrestrial television, advertising and market research industries received a body-blow with the anonymous release of peoplemeter lists in Mumbai of both the major television viewership tracking agencies AC Nielsen’s TAM Media and ORG Marg’s INTAM.

There was a hue and cry raised with Zee Telefilms broadcasting CEO Sandeep Goyal going so far as to demand the scrapping of the ratings altogether till a countrywide revamp was instituted.

That demand was not accepted but both agencies are currently in the middle of an excercise aimed at revamping their Mumbai lists of respondents and are half way through the exercise.

Ashok Das, president ORG Marg says: "Half of the exercise is over. In the next four weeks the remaining work is expected to be complete. It will take another three to four weeks after that to do other related work. We can expect the new rating lists in the coming two months."



LV Krishnan, CEO of TAM Media Research, when asked as to how far the work had proceeded, responded that the major part of it is over, but would not put a time frame on its completion. "The task is huge and is being carefully done, which requires a lot of time. It is not about just picking up the homes. A lot of research has to be done while selecting the samples."

When asked whether TAM was going to increase the size of the people meter sample, Krishnan says: "We don't find any problem with the size of the sample. And adding to the sample will add to costs to a great extent." Krishnan was reluctant to reveal the investment being put in the revamping operation saying that it was an internal affair.

Queried as to whether there would be an increase in the charges because of the heavy expenses the revamping exercise has called for, Krishnan said this "will be decided only after the whole exercise is over." But reading between the lines, it appeared as though subscribers will have to bear some of the costs in the form of revised rates. The industry body (the Indian Broadcasting Foundation) is being consulted while doing the exercise, Krishnan said.

Das also chose to keep his lips zipped on Intam subscription rates, saying that no decision had been taken as yet. "As of now we are going ahead with the present rate cards," he says. He indicated that revisions - if any - would be contemplated only when the next rate card was being drawn up.

Asked whether Zee had chosen to unsubscribe to the ratings reports as had been reported in the media, Das said nothing of the sort had happened. "All our old clients are very much with us and it is just a rumour that a few are going to unsubscribe ." TAM's Krishnan gave the same reply.

AC Nielsen as well as ORG Marg will be scrutinising other panels in India, but that would be only as part of a regular exercise. Annually, both the agencies replace 15 to 20 per cent of their respective samples.



INTAM has over 7,000 respondents covering 49 towns and cities while TAM has installed peoplemeters in 3,454 homes, covering 27 cities.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/30/ryan.jpg?itok=gxRaarLg
MTV India appoints Ryan Mendonca as head of creative

MTV India has appointed Ryan Mendonca as the head of creative for its youth business which includes MTV and MTV Beats.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/30/ICC-Women.jpg?itok=c_ROoQhy
ICC Women's WC camp in Mumbai from 6 June

MUMBAI: The Indian Women's Cricket Team will assemble in Mumbai for a preparatory camp from 6-10 June, 2017, ahead of the ICC Women's World Cup 2017 to be held in England & Wales from 24 June - 23 July, 2017.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/30/rajyavardhan%20rathore.jpg?itok=iS8V7NiC
Sports promotion: Rathore averse to leaning on govt

NEW DELHI: Becoming an achiever gives a different spirit to one’s personality. But, even accepting a challenge is strength in itself even if one loses. Minister of state for information and broadcasting Rajyavardhan Rathore, a former shooting champion, said this at the concluding session of the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/30/News%20Channel2-Story%281%29.jpg?itok=Fiaevc6M
English News OTS doubles over last week, Hindi movies most hit: Chrome

MUMBAI: English News channel viewership growth as doubled over the last Chrome week. The English news genre, in Chrome week 21, witnessed a growth of 20.7 per cent Opportunity To See (OTS), according to Chrome Data Analytics. The genre registered 10.6 per cent OTS in week 20. Loksabha TV led the...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/29/dhoni.jpg?itok=rI3xfkSP
Star launches Tamil sports channel, localisation features Ashwin, Dhoni, TNPL & Chennaiyin stars

Star Sports has added another channel in its sports cluster and entered the Tamil market with Star Sports - Tamil. The channel went live on 28 May.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/29/rrrrrr.jpg?itok=sOh8JJax
Star India reimagines sports business

Star India reimagines sports business

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/29/arnab.jpg?itok=a5H8ZYOV
Times Now gives its POV on Republic TV IPR case

Now, it’s the turn of Bennet Coleman & Co to give its perspective on the civil case it has filed in the Delhi High Court against ARG Outlier Media, the company that runs Republic TV.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/29/bhaubali.jpg?itok=JdvMWerO
Colors to air animated series 'Baahubali: The Lost Legends'

Colors has announced the acquisition of the broadcast satellite rights to the animated series spin-off called, Baahubali: The Lost Legends.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/29/Sun-Tv.jpg?itok=tl1b2slc
Sun TV regains top spot across genres as IPL 10 comes to a close

BENGALURU: As IPL 10 came to a close, the Sun TV Networks' Tamil flagship GEC Sun TV regained its top spot in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genre: All India (U+R): 2+ Individuals in week 20 Saturday, 13 May 2017 to Friday, 19 May 2017.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories