Television

Tide has turned for Sony, asserts Dasgupta

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/08/19/sony_1.jpg?itok=sW77O72o

Sony Entertainment, the flagship channel of the SET network, celebrated its sixth 6th anniversary yesterday and CEO Kunal Dasgupta asserts it is as good a time as any to serve notice on rivals Star and Zee that the channel wars are by no means over.

"The year gone by was a tumultuous one for the television industry and SET has not only weathered the storm but come through much stronger, more popular and within striking distance of the leader. The tide has turned! We beat KBC (Star Plus' waning gameshow Kaun Banega Crorepati) three weeks in a row with Kkusum," Dasgupta exhults. Kkusum hit TVRs of 8.9 (target audience all individuals, Western and Northern regions) as per TAM data. Incidentally 12 October is sister channel SET MAX's 2nd anniversary.

He further states: "The new Friday starry launches could not shake our favourites, the all new Dil se Dosti, Boogie Woogie, Heena, CID & Aahat which have successfully seen off the backs of a rapidly weakening competition. I can sense the viewer boredom and fatigue from the leader and we will strike now. Coming up is a brand new exciting vibrant channel identity package."

"Ekta Kapoor's Kutumb will debut in October prime time (the daily soap debuts at the end of the month). By the end of the year we would have launched seven new pulsating shows crowning it with Shubh Vivaah, Madhuri Dixit's TV debut. This will be the point at which SET will lead again. The biggest blockbusters Kaho Na Pyar Hai, Mohabbatein & Mission Kashmir will premier in the Festival season. Divine blessings have come our way by our leadership on Sunday mornings through the grace of Sri Krishna, Sri Ganesh and Mahabharat. I am so enthused that every individual in SET is now working with renewed vigour. Our encryption was seamless and no viewer suffered."

Dasgupta also declared that the channel was being completely repackaged, the details of which would be unveiled shortly.

The shows Sony is launching in the next three months are - Kutumb, Achaanak, Kal, Dhadkan, Hubahu, Hum Hain Dilwale, Shubh Vivaah.

In Kutumb Ekta takes the intra-family feud out of the saas-bahu (mother-in-law vs daughter-in-law) feud format into the husband vs wife domain.

The storyline in a nutshell - hate begets marriage, marriage begets love. The protagonist is a spoilt rich brat from a Gujarati family who falls for a girl in his college. She spurns him as she is already engaged to someone else. To cut to the chase. He manages to get the engagement broken off and manoeuvres matters in such a way that ultimately the two get married hating each other's guts. Love triumphs in the end of course.

Kal - another Ekta production (naturally considering the K in the name) - is "inspired" by the life of Jack Nicholson. The hero is a teenager who when he turns 15 discovers that the person he thought was his sister is actually his mother. And his mom is actually his grandmother. Convoluted? The basic premise is from a true-life tale mind you. To continue, he is shattered when he learns the truth and leaves home. He becomes a wastrel but comes back to the fold when the father dies and he is left as the chief heir in the will.

Dhadkan (the title has not been finalised yet and may finally become Doctors) is modeled on such popular series set around hospitals as Chicago Hope and ER.

All in all quite an interesting line-up. The coming months should see how far Dasgupta is able to take Sony in its attempt to get on the channel leaderboard.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/gaurav-banerjee%20%281%29.jpg?itok=PWD8w9tN
Star Plus Dopahar launched with original, diverse and differentiated content

MUMBAI: Star Plus has announced Star Plus Dopahar, an afternoon time-band (12:30 to 3 pm) on television, with a spectrum of original, diverse and differentiated content. In a category with fierce competition, Star Plus, as the leader, has always anchored change by redefining the rules of the game....

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/ZMCL.jpg?itok=tztHeWVf
Zee Media to seek shareholder nod to demerge DNA print business

MUMBAI: Print and TV news. For some that would make for a heady combination. But, not for the Essel group-promoted Zee Media Corp Ltd (ZMCL) which runs the Zee News channels as well as the newspaper DNA through a clutch of unlisted subsidiaries. DNA has a print edition in Mumbai and has launched in...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/BARC-Dil%20Bole%20Oberoi.jpg?itok=-FGXNpmK
Five TV shows that impressed in week 7 of BARC

MUMBAI: Indian TV audience is like the spectators who took part in deciding the fate of a gladiator who lost a duel in the infamous Roman games encouraged by many a Ceaser. Thumbs down meant death; thumbs up meant the vanquished could live on – to entertain them another day.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/Bakish-brad-800x800.jpg?itok=ARUPeulF
Viacom announces leadership transition at Paramount Pictures, CEO Brad Grey to step down

MUMBAI: Viacom Inc. has announced that Brad Grey will step down from his role as chairman and chief executive officer of Paramount Pictures. The company is commencing a comprehensive search to identify a successor, and Grey will remain at Paramount for a period to support the transition.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/ceo-uday_1.jpg?itok=8vKqyGy5
Conviction comes from the society & your country, says Star India's Uday Shankar, E&Y's 'Entrepreneurial CEO' award-winner

MUMBAI: "The conviction comes from the society, the world and the country you live in," Star India chairman and CEO Uday Shankar said on winning the "Entrepreneurial CEO' award of the year 2016 by EY, the consulting firm formerly known as Ernst & Young.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/supriya-sahu-Tan%20Boon%20Siong-800x800.jpg?itok=FWFh7bOd
Doordarshan employs German innovator for upgrading news studios

MUMBAI: India’s largest broadcast operation, Doordarshan (DD) reaches around 92% of the population and 81% of its territory. Government-funded, it is also the largest terrestrial network in the world, and among the largest in terms of studios and transmitters with more than 90 studios and relay...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/bedi_singh-Susan-Panuccio_0.jpg?itok=vhZlSjn5
Bedi, old-time Murdoch hand, departs News Corp

MUMBAI: News Corp has announced that Mr. Bedi A. Singh will be departing as the chief financial officer effective 1 March. Susan Panuccio, currently the chief financial officer of News Corp Australia, will become the new CFO.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/Untitled-1.jpg?itok=xAXnlxcy
Big Ganga shows now available on ZEEL's OZee

MUMBAI: Nowadays, a marketing strategy simply wouldn't help a television channel succeed. It would need the right distribution strategy and a worthwhile social media presence. Lately, almost all channels are extending their availability digitally. From linear feed on television to pick and choose...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/mn%3D%20%281%29.jpg?itok=62l960iv
MN+ to air its Oscar special property 'The Academy Club'

MUMBAI: MN+ is all geared up to air their Oscar special property The Academy Club that will leave the movie lover ecstatic with cinematic brilliance. The channel will air this property on 25 and 26 February, throughout the day.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories