Sun Network's Telugu channel Gemini TV likely to launch interactive show 20 October

It is a case of Haan (yes) and Naa (no). What is good for the goose may not be good for the gander in television land. In this case Haan is Sun TV. The Kalanithi Maran-promoted channel appears satisfied with the response to its recently-launched one-hour interactive show Mudivu Ungal Kaiyyil (You Decide The End).

Quoting ORG MARG's Intam ratings, Santosh Nair, head of marketing at New Age Entertainment - CO-producer of the show - says when the programme debuted on the 8th of last month it garnered 17 TRPs (target audience females 15+). Ratings have since stabilised at the 14-15 mark, Nair says.

Buoyed by the success of the show, the network has decided to launch the show on its Telugu channel Gemini as well. The show on Gemini is expected to start from Saturday, 20 October, at 8:30 p.m., just before Sun TV airs Mudivu... at 9:30 p.m.

Nair says: "We are co-producing the show along with In-House Productions. We also handle marketing. Each show is basically a separate story with no connection to what was shown the previous week. In the show the viewer has to call up at the end and say in what manner he thinks it should finish. He can also answer through e-mail. We bought the rights for the show from Globo Television which is a very popular channel in Brazil. This is the most exciting thing to have happened in the Indian Television landscape since the game show Kaun Banega Crorepati on Star Plus (aiming high that's for sure)."

Sponsors roped in for the Gemini show include Hindustan Lever Limited, Johnson &Johnson, Cadbury and Onida, Nair says.

Nair says the name for the Gemini show is still being finalised but expects the decision to be made by Wednesday. Queried on reports that Sun was likely to show the programme on Surya as well, he does not rule out the possibility but points out that there has been no concrete discussions on the issue as yet.

The Naa party here seems to be Zee TV. The Zee version of the same show Aap Jo Bolein Haan to Haan Aap JO Bolein Naa to Naa (launched on 27 August) hasn't exactly set the Ganges on fire as far as ratings are concerned. In fact it was this show that broadcasting CEO Sandeep Goyal cited to justify his claim that the ratings system was flawed. Goyal's contention was that if the show was getting such a high number of viewer call-ins without that being translated into higher TRPs, it clearly showed something was seriously wrong somewhere.

Seeking to explain this Nair says: "The content of Zee's programme is the same as what is being shown on Sun TV. In fact they launched the show before Sun TV. However Mr Sandeep Goyal and his team introduced along with this show around 25 (actually 23) other programmes as part of its re-launch exercise. The result was that they could not focus on pushing any one show. The audience was bombarded with so much fresh programming that it lost interest and motivation in watching the channel."

"Sun TV has used just this show to push the ratings.

"Look at Star. (Last year in June) they concentrated initially only on 'Kaun Banega Crorepati' as a brand. When the brand was firmly implanted in the viewer's mind, then they diversified."

Nair added that at the moment New Age Entertainment was not making any other shows for Sun TV.

Latest Reads
Neville Bastawalla to take over as marketing head of SPN India sports cluster

Sony Pictures Network (SPN) has made some internal changes and handed the responsibility of heading marketing for the sports cluster to Neville Bastawalla, a source close to the development informed

Television TV Channels Sports
Big Ganga Sets up Safe Changing Rooms for Women During Chhath Puja

Riding on the success of multiple initiatives, ZEE Entertainment Enterprise Limited’s No. 1 Bhojpuri Channel, Big Ganga introduces a much-needed social initiative - ‘Ek Kadam Swabhiman Ki Aor’ on the occasion of one of the most popular festivals of the region, Chhath Puja.

Television TV Channels GECs
Most awaited awards of the year - Nickelodeon Kids Choice Awards 2018 is back, bigger than ever!

It’s time to blow the trumpets and roll out the orange carpet for Nickelodeon Kids Choice Awards 2018.

Television TV Channels Kids
Zee TV leads GEC urban in BARC week 44

Zee TV that was on the fourth position in the previous week climbed to the second position in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 44 of 2018.

Television TV Channels Viewership
Anushka Sharma joins hands with Discovery to promote Tiger Conservation Movement

Leading Bollywood actress Anushka Sharma has joined hands with to promote a global awareness movement to save tigers from extinction.

Television TV Channels Factual @ Discovery
Shemaroo Entertainment brings back the Golden Era of Nimmiji

Shemaroo Entertainment’s retro music channel Filmi Gaane launched a compilation of 35 songs of 1950’s veteran actress Nimmi by the name “SUPERHITS OF NIMMI - The Vintage Beauty”.

Television TV Channels Music and Youth
Star India publishes RIO as per TRAI tariff order

After Supreme Court of India gave the verdict in favour of Telecom Regulatory authority of India (TRAI) in the tariff order case.

Television TV Channels GECs and CNBC-TV18 break new ground with launch of educational web series — Mutual Funds Simplified, the premium financial news digital platform, and CNBC-TV18, India’s No. 1 business new channel, will launch a new digital series named “Mutual Funds Simplified” on November 13, 2018.

Television TV Channels News Broadcasting
Network18 Digital elevates Ranadeep Chakravarty as marketing head

Network18 Digital, the digital arm of Network18, announced the elevation of Ranadeep Chakravarty to marketing head of Firstpost, News18 and

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories