Vijay TV launches with innovative campaign

The new regional language addition to the Star bouquet - Vijay TV - which launched its new improved programme line-up from 1 October, has had an extensive advertising and promotions campaign built around it to push its programmes.

To draw a parallel, the Amitabh Bachchan hosted Kaun Banega Crorepati was the pivot around which Star Plus pushed itself as a channel after going 24-hour Hindi. For Vijay TV that role seems to have been taken by the blockbuster serial Marumugal, with filmstar Kushbhu in the lead.

Floats with cutouts of Kushboo were taken out in Chennai, Coimbatore and Salem on 1 October.

As an initiative to proactively involve the viewers, girls distributed leaflets with bindis attached outside select temples in Chennai, Coimbatore, Madurai, Salem Trichy, Erode and other cities across Tamil Nadu. This activity continued until 2 October.

At Foodworld (a popular eatery franchise in the south) goodies were distributed to patrons. Some people fanned out to the local kirana (provisions) stores while others went knocking on individual homes in different localities.

And an innovative kind of promotion is being done through 250,000 phone lines across Chennai, Coimbatore and Madurai. Vijay TV is calling up telephone subscribers and playing recorded voice messages of Khusbhoo using an interactive voice recorder. In the recorded message she informs them about her role in Marumagal where she emotes the role of a daughter-in-law, and also urges viewers to tune in to the channel during her serial's broadcast time.

Latest Reads
Discovery India head Karan Bajaj calls it a day

There’s change coming at the top at Discovery India. India head Karan Bajaj has decided to move on to pursue his own entrepreneurial venture.

Television TV Channels People

Limelight Networks, Inc. (Nasdaq: LLNW), a leading provider of edge cloud services, today introduced Limelight Realtime Streaming, the industry’s first globally scalable, sub-second live video streaming solution that is natively supported by major browsers and devices.

Television TV Channels News Broadcasting
&flix brings to you a story of guilt and revenge with the premiere of ‘Aftermath’, this Sunday!

When a man loses everything, he is capable of anything. Based on true events, ‘Aftermath’, a drama thriller, is a story of guilt and revenge.

Television TV Channels English Entertainment
Zee Anmol continues to lead in Hindi GEC (U+R) in BARC week 37

Zee Anmol retained its leadership position this week in Broadcast Audience Research Council (BARC) data for week 37 of 2018 in the Hindi GEC (U+R) market.

Television TV Channels Viewership
TLC’s ‘Midnight Misadventures with Mallika Dua’ garners huge traction from advertisers

TLC’s India production ‘Midnight Misadventures with Mallika Dua’ has garnered huge traction from marquee advertisers.

Television TV Channels Factual @ Discovery
Little Singham propagates the importance of Self Defence in Discovery Kids’ School Contact Program titled ‘Little Singham Squad’

Discovery Kids, India’s fastest growing kids channel, announced the launch of an all India School Contact program titled “Little Singham Squad” targeting more than 500+ schools in 11 cities across the country.

Television TV Channels Kids
Hero ISL an ideal platform to educate the youth about hydration: Bisleri’s Anjana Ghosh

With the Hero Indian Super League (Hero ISL) is set to kick off on 29 September 2018, a national campaign titled #FanBannaPadega has been rolled out by the organisers to drum up enthusiasm ahead of the fifth edition. The essence of the campaign puts football fans at the heart of the experience and...

Television TV Channels Sports
&TV gets brand refresh; ad inventories sold out for new shows

Zee took a bold step when it decided to launch channels under a different brand name ‘&’ five years ago. The bet worked and the brand lived. Now, &TV, the GEC, is undergoing a brand refresh with a new lineup of shows as well.

Television TV Channels GECs
Dream11 aims to increase user base with Hero ISL season 5: Vikrant Mudaliar

Hero Indian Super League (Hero ISL) season five is just around the corner and Dream11 being the official fantasy football partner and home to more than four crore fantasy sports fans is looking to capitalise on the championship buzz to expand its user base.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories