CII-E&Y action report on media to be ready 16 October; moots pricing model for channels

When the Confederation of Indian Industry (CII)-organised Enter Media 2001 conference ended in Mumbai on 9 August, it had been declared that a white paper would be produced by CII in conjunction with Ernst and Young to go into practical ways of addressing some of the key issues that had been thrown up during the two-day conference.


Well, that report is almost ready and the final touches are being made to it by the CII in conjunction with Ernst and Young. According to Biren Ghose, CEO of UTV Interactive and chairman of the task force assigned the task of preparing the report, it will be out on 16 October.


The report will first be presented to the information and broadcasting ministry before being made public, Ghose says. The dates of the meeting with the I&B ministry officials are yet to be finalised though.


Among the recommendations that are being finalised in the report as far as the television industry is concerned are: 1. The present foreign direct investment ceiling of 49 per cent on broadcasting companies be removed.


2. The government needs to bring in some clarity on direct to home broadcast.


3. The problem of cable operators underdeclaring their subscriber base as well as the interlinked issue of addressability is also being covered in the report, Ghose says.


4. But what is by far the most innovative and unique of the recommendations has got to be a pricing model for channels that the panel is trying to formulate. According to Ghose, the idea is to have a formula whereby, based on a number of parameters, the mean price of any channel can be ascertained. The value that is derived for any channel could form the basis for negotiations between a broadcaster and MSO vis-a-vis subscriber rates. What exactly is the formula the panel is using to derive its pricing mechanism is awaited.


One common thread that ran through the two days that made up the conference was the issue of piracy. Queried as to what measures were being envisioned to address this, Ghose said first the film industry would have to get more involved. Expecting the government to deal with the problem was not realistic. The panel is looking to an anti-piracy corpus made up of contributions from within the industry that will finance the maintenance of an enforcement force whose responsibility it will be to tackle piracy. It will be proposed to the government that it set up some nodal agency that can follow up on any piracy complaints brought to its notice.

Latest Reads
TV is story-teller's new novel; audience is Bharat, not India: Star's Banerjee

MUMBAI: Since five to six years, television has become the talking point. Th series such as 'Breaking Bad' to Transparent to Narcos to 'Game of Thrones' to 24, and now POW (Prisoners of Wars) has changed the experience of television viewing.

Television TV Channels GECs
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People
Life is more imaginative than fiction in a story like POW, says writer-director Gideon Raff

MUMBAI: Sometimes, coming back home after 17 years is not always a happy ending. "Prisoners of War" is the story of three Israeli soldiers, who were held captive for that many years following their kidnapping while on a secret mission with their unit.

Television TV Shows Thriller
IPL media rights bidding postponed sine die

MUMBAI: The BCCI has made it clear that the media rights auction cannot take place till the time it gets a concrete go-ahead and a formal approval from the Justice RM Lodha committee. Till the evening of 24 October (Monday), BCCI did not receive the okay from the committee which said, "it is in...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories