Television

NatGeo gets more local, introduces Indian adventurer on SuperCroc special

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/05/Untitled-1_24.jpg?itok=S_qlf3XI

National Geographic Channel plans to go wilder. But if you thought they are going to introduce more wildlife programming, think again!

SuperCroc that telecasts on 9 December

The channel that is about to turn three in India, has a slew of plans up its sleeve to relaunch itself as an 'entertainment channel' in the subcontinent. "I am tired of seeing NGC listed under the educational programme category in the newspapers", says newly appointed senior VP, content & communications Dilshad Jal Master.



The next six months, she promises, will see NGC targeting the 25-year olds with a host of adventure-n-exploration shows, programmes on science and technology as well as lighter series on cultures and people.



Master balks at the label of 'infotainment', though. "It may be educational in the process, but it is essentially entertainment", she avers. A widely scattered audience of five to 50 year olds from 20 million Indian households would agree.



A recently concluded qualitative study conducted by the channel across several Indian cities showed that NGC is watched even prime time soaps are at their tear-jerking best on other channels. "We wouldn't mind pitting our best series against the soaps," she says.



That is precisely what the channel is doing with SuperCroc, a two hour special that will be aired on 9 December at 8 pm. Four years of research have gone into the making of the programme that delves into the discovery of a prehistoric mammoth - Sarcosuchus imperator, in the parched sands of the Sahara. The show does not only traces the way the SuperCroc lived and died, it also traces its descendants in swampy Australia, Florida and even in India.

Gerry Martin makes his first NGC appearance on SuperCroc

The in-house team of Dr Paul Sereno and Dr Brady Barr is joined by Indian herpetologist Gerry Martin during their exploration in India. The extensive research, the rigorous travels and the life size models of the 40-foot long reptile created for the SuperCroc, have all contributed to making it one of the costliest NGC shows produced so far. The show will be followed by a 13-part series on crocodile chronicles, three of which are filmed in India.



Although some region specific programming is in the pipeline, the study commissioned by NGC revealed that audiences are keen on seeing more of the world outside India, rather than about India itself. NGC is also planning to target women, who are increasingly choosing to watch the channel, says Master. Some of the envisaged programmes include those on health, medicine and culture.



Master discloses that the 18 hours of Hindi dubbed programming that NGC started airing in September this year has gone a long way in increasing penetration from 7.8 million households to 20 million now.



NGC is also planning to trace the National Geographic Society's grantees who are working on several wildlife projects in remote corners of the country like Garhwal or Coorg, and using the inputs for making more shows on the channel.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/16/Baavle_Utaavle.jpg?itok=roHnkzhD
Sony Sab strengthens primetime slot with 'Baavle Utaavle'

Sony Sab is all set to launch its new show, Baavle Utaavle, #Gufu Ki Visfotak Love Isstory, produced by Director’s Kut production house Rajan Shahi. The show will go on air on 18 February, every Monday to Friday at 10 pm.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/16/TV9_Bharatvarsh.jpg?itok=lzr3B7fe
TV9 enters Hindi heartland with TV9 Bharatvarsh

TV9 News Network is all set to launch its national Hindi channel, TV9 Bharatvarsh, next month in Delhi. The channel is ready with its largest news studio in the country, which will use the best of AR and VR technologies, and BOT news tracker in its presentation.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/16/Chrome_DM.jpg?itok=Vzh5LDxy
Tariff order implementation: Pay channels' connectivity drops ranging from 61% to 0.5% across genres

The ongoing flux in the broadcast sector due to the new TRAI tariff order implementation has had a significant impact on the connectivity of pay channels in the country. After the new regulatory framework kicked in on 1 February, pay channels’ connectivity witnessed a drop ranging from 61 per cent...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/Rupay.jpg?itok=X8M0HO9f
Pro Volleyball League attracts 14.3 mn viewers in week 1 on TV

The first leg of RuPay Pro Volleyball League (PVL) which happened in Kochi witnessed 14.3 million viewers sample the league on Sony Pictures Network (SPN) India.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/mtv.jpg?itok=raQzzzLI
MTV associates with Brave Combat Federation for 'Brave 20'

MTV, India’s youth brand, is all set to bring the fight series MTV Brave 20 in association with the Brave Combat Federation presented by Mercury Sports Entertainment on 17 February at 9 pm.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/bag.jpg?itok=WdVZEAML
Q3 2019: BAG Films Television and Radio Dhaamal profits up

The Anurradha Prasad-led BAG Films and Media Ltd (BAG Films) reported 38.1 per cent higher year-on-year (y-o-y) consolidated revenue for the quarter ended 31 December 2018 (Q3- 019, period or quarter, under review) at Rs 48.67 crore as compared to Rs 33.94 crore in the corresponding prior year...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/zee.jpg?itok=paGRPClV
Comcast, Sony in the running for ZEEL stake?

In the latest financial results, Zee Entertainment Enterprises Ltd (ZEEL) MD and CEO Punit Goenka mentioned that the company has narrowed down its search for a partner to divest up to 50 per cent stake in the company, an announcement it made in November 2018.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/14/9x-jalwa.jpg?itok=dTEgvuDY
9X Jalwa launches Jalwa #10YEARCHALLENGE

MUMBAI: 9X Jalwa, the Bollywood hits music channel by 9X Media, has created Jalwa #10YEARCHALLENGE, a unique property that showcases the songs of Bollywood stars from past to present. Jalwa #10YEARCHALLENGE will feature stars such as Aamir Khan, Aishwariya Rai, Kajol, Akshay Kumar, Salman Khan,...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/14/Murtaza-Ahmadi.jpg?itok=4zZ7uTuy
CNN meets the young Lionel Messi fan from Afghanistan who is now a Taliban target

In January 2016, a photo of young Murtaza Ahmadi went viral, thanks to his makeshift version of an Argentine football shirt of his idol Lionel Messi. The photo earned the child two autographed shirts, a signed football and a meeting with the footballer in Qatar 11 months later.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories