Television

Creative Eye looks to private channels for succour

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/08/01/Doordarshan_logo.jpg?itok=nkUCOcvR

Creative Eye has shelved its plans of making programmes for all of national Doordarshan's 13 regional channels.

The Dheeraj Kumar promoted production house had earlier this year aimed at entering the southern regional market by producing prime time soaps for all DD's language channels. "DD's regional channels have no visibility", says Wing Cdr D Dass, executive director of the company, citing the reason for pulling out. In effect, Creative Eye has distanced itself from DD and has moved towards satellite channels, which will provide increased margins. The company's earlier 60 per cent dependence on DD will be cut down to 30 per cent in the coming months, he says.

The dubbed Telugu version of Om Namoh Narayan, which was aired on DDK Hyderabad earlier this year, was pulled out after a 10-week run. The plan for a Malayalam daily soap for Doordarshan has also been shelved.

Its second quarter results are nothing to write home about, and Creative Eye squarely blames DD for all its woes. Its income from operations continue to slump (Rs 33.4 million) compared to previous years' figures, and projected revenues at the end of this fiscal are expected to touch just RS 300 million. The company came out with an IPO late last year but has not been able to live up to investors' expectations - its profits will not be more than Rs 40 - 50 million this year, according to Dass.

The company, however, is not in maintenance mode, he insists. Says Dass, the company is spending Rs 30 million to upgrade and add the additional facilities to the existing studios, one in Kailash Plaza and another, Swati Studio, which the company has taken on a 19-year lease contract. Plans are in the pipeline to invest Rs 20 million to set up another studio, he adds.



The company has posted a net profit of Rs 3.6 million and a total income of Rs 38 million. An amount rather negligible for a company that's backed by a history of providing bankable properties comprising mythological serials and social drama and boasts of a library that Pricewater House values at Rs 340 million.



The production cost of software has decreased, indicating lowered investments in software projects while the cost of software, staff costs and other expenditure has been reduced to Rs 28.4 million, compared to the first quarter figure of Rs 33.8 million.



Creative Eye's problems with DD began in March last year, when DD made policy changes and hiked its rates, forcing producers to buy additional spots at higher rates when the market was not ready for it. Along with several other producers (Cinevista posted losses of Rs 120 million last year), Creative Eye pulled out Rangoli, Jap Tap Vrat and Om Namah Shivay. Up until then, the company had been one of DD's favourites, having started in 1986 with Kahan Gaye Woh Log on the lone channel then.



DD revamping its policies in July this year has not helped much, says Dass, until DD adopts a 'single window' strategy for marketing. Currently, only four hours of programming every week is reserved for DD, the rest is spread out over satellite channels. The viewership of Sach, a serial based on superstitions, suffered after it was shuffled around three times, but continues at 11 am on Sundays on DD1.



Creative's stock-in-trade - mythologicals - are currently on Sony (Shree Ganesh) at 8:30 am on Sundays, on Star Vijay (Om Namah Shivay) on Mondays, on Sahara (Om Namoh Narayan) on Saturdays, and on Star Plus (Jap Tap Vratt) at 9 am on Sundays. It is persevering with a daily soap on DD1, Jaane Anjaane and a daily serial, Banna, on DD Kannada.



Creative Eye has also initiated outsourcing the production of its serials, in an effort to boost creativity. While a large part of Jaane Anjaane's scripting, editing and directing has been outsourced, many of its pending pilots (Insaaniyat - a daily soap awaiting scheduling by DD -, Kya Beti Paaraya Dhan Hai and Tulsi Mere Angan Ki) have also been outsourced.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/Nivedita-Oak.jpg?itok=75PAewjb
Times Television Network elevates Nivedita Oak to DGM

Times Television Network (TTN) has elevated Nivedita Oak to deputy general manager - influence. Earlier, Oak was the regional head for Zoom, FCT and branded content. She has been working with the Times Network for the last 11 years.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/pathan.jpg?itok=tah626ME
History TV18 to release third film in ‘Special Operations India' series

History TV18, a pan-Indian television channel, is to create a documentary on counter-terrorist operation at Pathankot air base named Special Operations India: Pathankot. This one-hour documentary will be aired on June 25 at 9 pm.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/cnbc.jpg?itok=opviMAi9
CNBC-TV18 successfully concludes the 8th edition of the ‘India Healthcare and Wellness Awards 2018’

NBC-TV18, India’s leading English business news channel along with ICICI Lombard hosted the 8th edition of the ‘Indian Healthcare and Wellness Awards 2018’ at The Grand Hyatt, Mumbai.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/mn.jpg?itok=QPriVkLO
MN+ to air Indian Television premier of ‘Tulip Fever’

MN+, the Gold Class of Hollywood Movies from the Times Network, brings to the viewers, for the first time on Indian television, the celebrated romantic historical saga– ‘Tulip Fever’. The movie will premiere on Sunday, 24th June at 1 pm and 9pm on MN+.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/india.jpg?itok=M2oqHiQO
Sony Music acquires the music rights for 2018’s much awaited sports drama film ‘SOORMA’

Global music giant, Sony Music has acquired the music rights for Soorma – the greatest comeback story of the hockey legend Sandeep Singh.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/vs.jpg?itok=pVjUI8CY
Epic and Rupa publications announce the umeed india book on the occasion of international olympic day

EPIC TV - India’s only Hindi language, Indian Infotainment channel celebrates International Olympic Day with an exclusive unveiling of the first look of the Umeed India book published by Rupa Publications and based on its popular series, of the same name hosted by ace cricketer Virender Sehwag.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/bbc.jpg?itok=gE0qxQNX
Iconic series Blue Planet II set for Indian TV premiere on Sony BBC Earth after a successful theatrical run

All eyes on TV as India’s #1 factual entertainment channel, Sony BBC Earth, premieres the world-renowned, path breaking and breath-taking series Blue Planet II for the Indian audience on June 25th at 9 pm.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/fox.jpg?itok=tK9XckqM
FOX Life celebrates a perfect celebrity mismatch in Great Escape’s new season

He’s rugged, she’s delicate. He’s adventurous, and she is spiritual. They are two friends who, at a distance, might seem like polar opposites. But get closer and you are sure to be surprised. FOX Life, India’s favorite premium lifestyle channel,

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/dev2.jpg?itok=LqKTXd3c
Engaging viewers with diversified content, COLORS brings you investigative thriller - Dev2

He thinks like a criminal, is at home around a crime scene and possesses an ironclad will to rid the city of nefarious wrongdoers; Detective Dev Burman returns for an explosive second season on COLORS – India’s premium Hindi entertainment channel.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories