DTH

Hallmark claims higher TV penetration in Asia Pacific

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/05/Untitled-1_21.jpg?itok=q9DCYeI-

MUMBAI: When English movie channel Hallmark launched in Asia, not many industry watchers were confident that it would last out the long haul. The Asian viewer had enough of local fare to watch, apart from the mega blockbuster Hollywood movies on leading movie channels Star Movies and HBO. The viewer would not really get swayed by the 'made for television' movies on Hallmark, went the view.



But a global relaunch last year, better programme packaging, better on-air branding has seen Hallmark gradually making a mark. The Crown Media-owned channel has become an option that viewers are increasingly beginning to snack on.



In a press release, Hallmark claims that the relaunch has also worked in increasing its penetration by 50 per cent in the Asia Pacific region. The channel claims to be available in 18 million homes, up from 12 million last year.



Crown Media International managing director & chief executive (Asia) Terence Yau says this figure includes viewers from "India to Japan, and from China to Australia and New Zealand -- who are currently able to watch the service on seven different feeds and branded blocks."



Yau adds that during the course of the year, the channel worked hard at transforming its scope and feel. It identified viewer segments like children and the mature adult and went after them with innovative programming blocks. All this meant that the whole family could stay glued to the channel during primetime.



Besides subscribers, the Channel is working hard at building on its advertising database through a strong combo of on-air and on-ground packages. To this end, it has taken advantage of its Hallmark Cards chain of retail stores. This is something other C&S channels find hard to match.



40 per cent of the channel's product is exclusive and the programming is an interesting mix of family flicks and mini series. People looking to add spice to their lives tuned into the imaginative science fiction themed series Sliders. The dramatic series Touched by an Angel and Brooklyn South kept the thinking viewer engrossed, while kids had their share of Sesame Street, Clifford, and Calliou.



Hallmark recently bought the seventh season of Touched by an Angel from CBS, a total of 27 new episodes. The channel has also held promotional events in a bid to imprint its unique identity on the viewers' psyche. In February, Bai Ling and Russell Wong who starred in The Monkey King visited Asia for the film's premiere. Hallmark also connected with the crucial women's segment in May by keeping aside a week where films appealing to women were shown. The channel claims that this had an impact in India, Singapore, Philippines and Malalysia.



Hallmark is also forging stronger relationships with cable operators. It invited some of them to South Australia to see how the mini-series McLeod's Daughters was being made. The series is expected to debut on the channel in March 2002.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/22/Planetcast-800x800.jpg?itok=K1_lgkLz
AION Capital to acquire majority interest in PlanetCast Media Services

NEW DELHI: AION Capital Partners Limited (the “AION Fund”) is to acquire a majority interest in PlanetCast Media Services Limited (earlier known as Essel Shyam Communications Limited) from shareholders including affiliates of the Essel Group, the Shyam Group and private equity firm Kubera Partners...

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/17/Paolo-Agostinelli.jpg?itok=bepJSWAT
Tata Sky brings global content for Indians, premiering Gomorrah on 19 Mar

Tata Sky brings global content for Indians, premiering Gomorrah on 19 Mar

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/14/dishtv%26videocond2h.jpg?itok=6Bf9eWDS
Dish TV Videocon Ltd. may start operations in Sept '17

MUMBAI: With no roadblocks apprehended and approvals going ahead, the new merged direct-to-home (DTH) behemoth may start operations in September 2017. As reported by www.indiantelevision.com earlier, the new merged entity Dish TV Videocon Ltd. is set to create the single-largest DTH company in...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/09/CareView%20%281%29.jpg?itok=b8g5Lo56
CareView becomes Dish Network's private cable operator

CareView Communications, Inc., an information technology provider to the healthcare industry, executed an agreement with Dish Network, LLC, a Colorado company, to become a Private Cable Operator (PCO).

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/09/Jawahar-Goel-800x800.jpg?itok=t4Gf1lM-
Dish TV, Videocon d2h merger: CCI seeks TRAI views

MUMBAI: CCI has sought TRAI's views on the proposed merger of Dish TV and Videocon d2h and as to whether or not the deal, leading to formation of Dish TV Videocon Ltd., will violate anti-trust laws. Dish TV, owned by Zee Entertainment (ZEEL) and the DTH arm of Videocon Industries had in November...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/06/v2h%20%281%29.jpg?itok=B8qYO9t2
Videocon d2h partners Netflix for HD Smart Connect

Videocon d2h has signed a deal with the internet television network Netflix. With this partnership, Videocon d2h connected box customers will now be able to access seamlessly the extensive library of Netflix TV and movie titles.

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/charles-ergen-800x800.jpg?itok=RxHacnoe
Dish Network rev flat in '16 despite declining pay-TV subs

BENGALURU:  The fourth largest US pay-TV player Dish Network Corporation (DNC) reported almost flat revenues for the year ended 31 December 2016 (FY-16, current year, quarter ended 31 December 2016 – Q4-16, current quarter) as compared to the previous fiscal. Though Dish reported 2.164 million...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/dish-icici_0.jpg?itok=z4hD2NXx
DishTV partners with ICICI for digital payments

MUMBAI: DishTV has tied up with ICICI Bank by consolidated assets, to make payments and recharges easier. The association enables subscribers of the DTH platform to recharge their connections on any Unified Payment Interface (UPI) enabled app and through *99#, a National Unified USSD Platform (NUUP...

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/13/arun%20%281%29.jpg?itok=c99t41lg
DishTV adds Discovery’s sports channel ‘DSports’

DishTV has added the newly launched sports channel ‘DSports’ from the house of Discovery Communications. With this addition, DishTV now offers a total of 13 sports channels in Standard Definition, the highest to be offered by any DTH service provide.

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories