|
The
RTL Group' IP division has just published European Key
Facts - Television 2001, an informed overview of the
state of the art in the industry.
TV
Keyfacts 2001 covers 47 countries, including 35 European
countries, USA, Canada, Australia, important countries in
Latin America and Asia, including Japan, South Korea, China
and India, as well as South Africa and Israel. All data
are related to 2000. Although Europe has the most extensive
coverage, major television exporting countries including
the US, Latin America and Australia are also covered in
depth.
The
report presents a detailed approach of television markets
in every country. It details the TV landscape with domestic
and foreign channels, pay TV and digital TV as well as differentiated
audience figures and advertising expenditures. The report
also points out some trends which European television has
undergone over the past year. It gives graphic key tables
giving a global overview of television in Europe.
Most data is based on raw data supplied by each country.
All details of the television industry, including information
of TV equipment, cable and satellite, average viewing time
and advertising figures are considered from different points
of view in the report. It lists top programmes in every
country, viewing patterns, and breakups of advertising expenditure.
|