Zee changes programme timings in a bid to improve ratings

In a bid to find some of that old magic with viewers, Zee TV has once again gone in for a change in its programming schedule. One show has been pulled off midway, another introduced in its place and existing shows have had their timings changed. Deewane To Deewane Hai has been pulled off air from 14 November and Hip Hip Hurray, earlier telecast on Thursdays and Fridays at 7:30 pm, will now be shown only on Fridays.

Aan, a new serial that's all about old world traditions, has stepped into the 7:30 pm slot on weekdays from 19 November. Produced by Anand Mahendroo's Advance Entertainment, the weekly soap is directed by Sunil Salgia and stars Dimple Inamdar, Ela Bhate and Sushil Johri and has a repeat telecast at 12:30 pm.

Sarhadein has been shuttled around once again. It has been pulled out of the late night 10:45 pm slot into the 8:00 pm slot from 19 November. Daily soap Ek Tukda Chaand Ka finds itself removed from the prime time slot of 8:00 pm and pushed further back to the 11:00 pm slot.

Zee Telefilms senior vice president Partha Sinha justifies the move thus: "Ek Tukda Chaand Ka has been forwarded to the 11:00 pm slot, as it is aimed at a more mature audience. Since Sarhadein is doing well we have brought it forward to 8:00 pm."

Sinha claims that Kohi Apna Sa,Choti Maa - Ek Anokha Bandhan are doing well, Nilaamghar is looking up, and Justajoo and Sansaar are picking up slowly. About its interactive experiment Aap Jo Bole Haan To Haan,Aap Jo Bole Na To Na, Sinha says: "We will be doing something to increase the value of Aap Jo Bole Haan?, but the plans are still on the drawing board."

The juggling exercise is not new to Zee. Barely two months after its relaunch campaign, the channel shifted three shows in October to increase its audience share. Nilaamghar, hosted by the irrepressible Shekhar Suman, was shifted from the weekend (Saturday-Sunday 7:00 pm) to a weekly slot - Tuesday-Wednesday 10:00 pm, with effect from 16 October. Sarhadein, earlier telecast at 11:00 pm Mondays to Wednesdays, was shifted to 10:45 pm from 15 October.

At the time, Aap Jo Bole? was cut down from four days a week to two days. Instead of Sundays to Wednesdays, it was telecast only Sunday and Monday from 14 October.

Latest Reads
3rd Sahitya Aaj Tak India’s largest Hindi Literature Festival promises a grander & a bigger show

Aaj Tak, India’s No. 1 Hindi news channel with over 25 crore viewers (Source: BARC, TG:2+,Mkt:HSM, Period: W29'18-W32'18,) kicks-off the third edition of its annual mega Hindi literature festival - Sahitya AajTak .

Television TV Channels News Broadcasting
Excitement Tenfold as Nickelodeon India Brings a Week of fun to celebrate children’s day

The memories that we make as children always set path for the adult in us.  Nickelodeon, India’s leading kids’ entertainment franchise by Viacom18

Television TV Channels Kids
The Irwin Family -Terri, Bindi and Robert - come home to Animal Planet in ‘CRIKEY! IT’S THE IRWINS’ which premiers in India on November 15 at 9 PM IST

Lace up your boots because you’re about to embark on the journey of a lifetime with the family that’s bringing khaki back.

Television TV Channels English Entertainment

MUMBAI: A new study on type 2 diabetes (T2D) patients in India finds that obesity among diabetics is on the rise. The same study also revealed that majority of patients prefer to have fewer large meals as opposed to more frequent small meals which are more diabetes friendly The results are part of...

Television TV Channels News Broadcasting
Cartoon Network celebrates 20 years of heroic supremacy of The Powerpuff Girls in November

Cartoon Network, home to the three fabulous superhero sisters, Blossom, Bubbles and Buttercup rings in 20 glorious years of ‘The Powerpuff Girls’ this November. Cartoon Network India along

Television TV Channels Kids
Eros International acquires highly anticipated Telugu film Amar Akbar Anthony

Eros International Media Ltd, a leading global company in the Indian film entertainment industry, in association with Mythri Movie Makers will be releasing Telugu action entertainer Amar Akbar Anthony.

Television TV Channels Music and Youth
Republic TV continues to dominate English news genre: BARC week 44

In the Hindi news (U+R) genre, Zee News climbed two slots to the third position in week 44 of BARC ratings. Aaj Tak yet again stood on top in all the three genres. Republic TV continues its dominating streak in the English news genre.

Television TV Channels Viewership
Essel Group engages Goldman Sachs to sell half its stake in Zee Entertainment

Mumbai: 13th November 2018, Subhash Chandra and family along with its advisors met in Mumbai over the Diwali weekend to undertake a strategic review of its businesses in view of the changing global media landscape. The strategic review underscored the importance of technological advancements such...

Television TV Channels GECs
Get ready to go on a Royal Journey with FYI TV18’s ‘Royal India with Samira’

Ever wondered what Maharaja’s at their Royal palaces eat for their dinner? From understanding what all goes into the making of a royal meal to stealing some royal recipes, Samira is all set to take you for a Rich Food adventure.

Television TV Channels Factual @ Discovery

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories