Avishkar launches fortnightly, institutes trade award

A fortnightly cable TV newspaper? Yes, it's the brainwave of the colourful Delhi-based cable operator-turned-publisher-turned-industry-representative Dr A. K. Rastogi.

Rastogi, who runs the monthly Hindi-English bimonthly Avishkar Dish Antenna Programmes Guide, has introduced Avishkar Darpan which will initially target the north Indian market. He hopes that the fortnightly will serve as a platform for cable TV operators to increase awareness among viewers about issues which affect the industry.

Priced at Rs 5, it is to be distributed by cable TV ops and have a print run of 10,000 initially. Rastogi says it will help viewers get information about developments in television serials and cable TV, the problems cable ops face, new services and technology provided by them to viewers, as well as give them tips on how they can get on to game shows and interactive programmes.

Avishkar Darpan is also instituting the Best Channel Distributor award from the coming year. Winners will win air tickets for two to Kuala Lumpur, Dubai and Kathmandu, and contestants who vie for the award with an entry fee of Rs 5,000, will have their company profiled in a special souvenir.


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