Modi Entertainment Network and Percept Advertising have joined hands to form a television software production company that will 'produce quality content and develop stylised promotions'.

The joint venture, christened TygerMEN, aims to create high level fiction and non-fiction TV software in different genres. For the time being, it seems likely that the bulk of the company's productions will fill programming slots on Sahara TV.

Tyger Productions is a division of Percept Advertising and was established in 1993 with a view to offer turnkey solutions for the print and audio-video production needs of clients. It will now pool its resources with MEN, which is essentially a distribution and subscriber management services company.

The JV's aim would be to produce television software in Hindi as well as in regional languages, creating channel IDs, image spots, vignettes, promos and interstitial hosted shows. Low budget films in Hind and English and content to entertainment portals are also part of TygerMEN's agenda.

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