Television

SET to unveil new look Saturday as 'Kutumb' completes week on air

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/07/Untitled-1_7.jpg?itok=j4H6zxkM

It's all happening at Sony Entertainment television. Close on the heels of the launch of its new serial Kutumb on Monday, the channel is all set to take on a whole new on-air look from Saturday, 3 November, at 7 am.



All part of the "course correction" exercise underway at Sony, sister channel MAX will also sport a new look soon.



Termed as being linked to the sixth anniversary celebrations of its flagship channels, the new on-air look has been a major project for the SET team. Kacon Sethi, executive V-P, who led the team, says: "From Day One, slick and unique packaging has been one of the strengths of Sony Entertainment Television, and our viewers have always had very high expectations of the channel. Hence the on-air look refreshes every two years, and this time we felt that our sixth anniversary would be the perfect time to make the change happen."



The new look has been executed by the Hollywood-based award winning design house Belief, which bagged a pitch that was open to seven other design houses from the USA and UK, a company release states.



"We've done three sets of designs for the new look," Sethi reveals, "And you will see it evolve every six months."



On the programming front, Monday saw the launch at 9:30 pm of Kutumb, the new daily soap from the - you guessed it - Balaji stable,.



Kutumb is the first new serial on Sony after its rightsizing exercise and runs monday to Thursday. It telecasts immediately after Kkusum, the current channel driver, which is on air five days a week at 9 pm.

SET will be watching on tenterhooks as two new Star serials - Aruna Irani's maiden directorial venture, Des Mein Nikala Hoga Chand takes the 9-10 pm slot on Mondays and another Balaji production, Kasauti Zindagi Kay will beam from Monday to Thursday at 8:30 pm. The launch of the two Star serials coincides with the whittling down of gameshow Kaun Banega Crorepati to twice a week.



With Movers and Shakers gone, and the launch of Shubh Vivaah (a matrimonial show hosted by screen queen Madhuri Dixit) delayed indefinitely, Sony now desperately needs a hit, which it hopes Kutumb, will deliver.



Initial reports of Kutumb appear to be positive though with viewers taking kindly to the "different" plotline.

For related reports on Sony's new strategies and Kutumb plotline click below:

Sony hopes soaps will do for the near term

Tide has turned for Sony, asserts Dasgupta

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/Nivedita-Oak.jpg?itok=75PAewjb
Times Television Network elevates Nivedita Oak to DGM

Times Television Network (TTN) has elevated Nivedita Oak to deputy general manager - influence. Earlier, Oak was the regional head for Zoom, FCT and branded content. She has been working with the Times Network for the last 11 years.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/pathan.jpg?itok=tah626ME
History TV18 to release third film in ‘Special Operations India' series

History TV18, a pan-Indian television channel, is to create a documentary on counter-terrorist operation at Pathankot air base named Special Operations India: Pathankot. This one-hour documentary will be aired on June 25 at 9 pm.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/cnbc.jpg?itok=opviMAi9
CNBC-TV18 successfully concludes the 8th edition of the ‘India Healthcare and Wellness Awards 2018’

NBC-TV18, India’s leading English business news channel along with ICICI Lombard hosted the 8th edition of the ‘Indian Healthcare and Wellness Awards 2018’ at The Grand Hyatt, Mumbai.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/mn.jpg?itok=QPriVkLO
MN+ to air Indian Television premier of ‘Tulip Fever’

MN+, the Gold Class of Hollywood Movies from the Times Network, brings to the viewers, for the first time on Indian television, the celebrated romantic historical saga– ‘Tulip Fever’. The movie will premiere on Sunday, 24th June at 1 pm and 9pm on MN+.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/india.jpg?itok=M2oqHiQO
Sony Music acquires the music rights for 2018’s much awaited sports drama film ‘SOORMA’

Global music giant, Sony Music has acquired the music rights for Soorma – the greatest comeback story of the hockey legend Sandeep Singh.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/vs.jpg?itok=pVjUI8CY
Epic and Rupa publications announce the umeed india book on the occasion of international olympic day

EPIC TV - India’s only Hindi language, Indian Infotainment channel celebrates International Olympic Day with an exclusive unveiling of the first look of the Umeed India book published by Rupa Publications and based on its popular series, of the same name hosted by ace cricketer Virender Sehwag.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/bbc.jpg?itok=gE0qxQNX
Iconic series Blue Planet II set for Indian TV premiere on Sony BBC Earth after a successful theatrical run

All eyes on TV as India’s #1 factual entertainment channel, Sony BBC Earth, premieres the world-renowned, path breaking and breath-taking series Blue Planet II for the Indian audience on June 25th at 9 pm.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/fox.jpg?itok=tK9XckqM
FOX Life celebrates a perfect celebrity mismatch in Great Escape’s new season

He’s rugged, she’s delicate. He’s adventurous, and she is spiritual. They are two friends who, at a distance, might seem like polar opposites. But get closer and you are sure to be surprised. FOX Life, India’s favorite premium lifestyle channel,

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/dev2.jpg?itok=LqKTXd3c
Engaging viewers with diversified content, COLORS brings you investigative thriller - Dev2

He thinks like a criminal, is at home around a crime scene and possesses an ironclad will to rid the city of nefarious wrongdoers; Detective Dev Burman returns for an explosive second season on COLORS – India’s premium Hindi entertainment channel.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories