Television

Star acts pricey, hikes cable subscription rates

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2014/07/31/cdsc.jpg?itok=M8N6FUTM

In a volte-face, Star TV has announced a hike of Rs 12 in cable subscription rates for its digital bouquet of six channels, with effect from January 2002.

Star, which had announced its intention to lower rates earlier this week, will charge cable ops a basic rate of Rs 42 per subscriber, as against an average of Rs 30 now, when the rate hike becomes operational. The channel has taken a decision to make the announcement currently because its contracts with some cable ops stipulate that a 60 day notice period be given to them if a rate hike is being resorted to.



The move is likely to have a ripple effect on how much individual subscribers pay for receiving cable TV in their homes: observers expect cable ops to eventually hike the rates they charge subscribers from Rs 75-Rs 175 prevalent currently to Rs 100-Rs 225 (depending on whether the subscriber is in a posh or poor locality). This translates into a hike of Rs 20-50 per subscribing home.

That is after the dust settles down. Observers expect cable ops to get into a major scrap with Star India's distribution team for daring to take the step to hoick basic subscription fees.



And that too when Star India CEO Peter Mukerjea had as recently as two days ago declared in the media that his network was planning a cut in basic subscription rates, if cable operators were willing to disclose higher subscriber bases. Mukerjea's justification of the new hike is that operators did not respond to the channel's clarion call.

Star India CEO Peter Mukerjea

Mukerjea told The Times of India: "We have 38 million cable homes across the country and we receive payment for just 6 million cable homes. Because of the under declaration of subscribers by the cable operators, we have no option but to increase prices.''



Mukerjea said that they are charging the cable operators and not the end subscribers. ''It is sad that just 6 million subscribers in the country share the cost of 38 million cable homes. Cable operators and MSOs have to declare true figures,'' he added.



Mukerjea said that Star is ready to cut down its subscription cost once they get a reasonable declaration from cable operators. ''It is our long-term strategy to cut down prices. For that we need true declaration from cable operators,'' he said.



While the news of the hike comes as a surprise to many, indiantelevision.com had predicted earlier this week that the proposed cut in rates was an eyewash and that Star would be hiking rates shortly.



In its latest issue of The Indian Cab & Sat Reporter, a weekly subscription newsletter, indiantelevision.com had foreseen that `once cable ops refuse to buy into his (Mukerjea's) scheme, he is going to propose a hike in subscription rates for cable ops at the existing subscriber levels.' The prediction came true in three days.



Star Plus has a lion's share of Indian cable & satellite viewership and is the numero uno satellite channel by far. It leads the number two Hindi entertainment channel by a factor of two and the number three by a factor of almost three, while it trails its rivals in the news category. Overall, nine of the top 10 slots for Hindi entertainment programmes are occupied by Star India's shows.



The announcement of the hike comes close on the heels of I&B minister Sushma Swaraj's indication at the FICCI meet this week that the government is thinking of restricting advertisement telecast on pay channels.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/BTVI.jpg?itok=ZZwPD5K2
Don't just believe in passive communication: BTVI's Anuj Katiyar

It’s been two years since BTVI has come into the English business news picture. A tough nut to crack, the channel has been at it by first challenging the incumbents and later by revamping itself to suit the new generation of business news viewers.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/star.jpg?itok=nH3qWMLI
Star Sports unveils #BattleofSixes campaign for the upcoming PAYTM India- West Indies ODI and T20 series

This festive season is set to take cricket fans by storm as the battle of sixes begins with India taking on West Indies in the PAYTM ODI and T20 series, starting Oct 21st and November 4th, 2018 respectively.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/laliga.jpg?itok=x-xZDNBY
LaLiga Football Schools launch in Kerala

LaLiga, Spain’s top football league, recently launched the LaLiga Football Schools in India. It is a comprehensive grassroots football development programme in association with India On Track

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/pro.jpg?itok=sugTQBrT
Triple gold medalist and former autralian olympic swimmer, stephanie rice debuts as an expert presenter on vivo pro kabaddi season vi in india

This season Star Sports, the official broadcaster for VIVO Pro Kabaddi League 2018 lifts the spirit of the game a notch higher with the announcement of three - time Olympic Gold medallist, Stephanie Rice, as an addition to the illustrious expert panel.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/anuj.jpg?itok=-E5WfiLv
IndiaCast rejigs revenue top brass in bid to grow across markets, platforms

In a move aimed at synergizing processes and business opportunities to scale up revenues, IndiaCast, the domestic, international and digital distribution arm of Viacom18 and TV18, today, announced an organizational rejig of its revenue management structure.

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/mip.jpg?itok=inSA-NKs
Eros Now's Smoke MIPCOM screening gets packed house

A packed house turned up to watch Eros Now’s premier of its original Smoke at the Verriere Californie in the famed Palais des Festivals in Cannes, France on 15 October 2018.  The shortened  20 minute version of the 45 minutes per episode had you gripped right from the first frame which showed the...

Television TV Shows Drama Series
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/maa.jpg?itok=i996yNGM
Sun TV, Star Maa only non-Hindi GEC channels in across genre list

For the second consecutive week in a row, the Sun TV Network’s flagship Tamil GEC and Star India’s flagship Telugu GEC Star Maa were the only non-Hindi GEC channels in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genre.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/net.jpg?itok=nUmDLaeP
Infotainment genre’s steady shift towards localisation

It’s home! That’s the cry that almost every broadcaster is uttering today when it comes to wooing viewers with content. Even as kids’, lifestyle and GECs are witnessing an uptake in local content, the infotainment genre isn’t going to be left behind.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Amazon_NEW.jpg?itok=KI9MRqO5
Amazon most advertised brand in BARC week 41

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 6-12 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories