Television

Cartoon Network & Dabur do a real promotion

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It's a juicy promotional tie up between kids channel Cartoon Network and foods company Dabur. Under this, buyers of a Dabur Real Mango Juice gift pack will get a freebie: seven school labels featuring Scooby-Doo and his mischievous mates.

The deal is a winner for both partners. Dabur benefits because it is mainly kids who consume its mango juice, and the school labels will be a sweetener to kids to swig it more. Cartoon Network gains because its Scooby Doo and mates characters will forge another bond with the channels primary audience - kids, once again.

The promotion has been worked out by Cartoon Network's Off-Channel Commerce Group which is responsible for off-line events like merchandising the characters and e-commerce. The basic aim is to extend the appeal of the company beyond the tube.



So parents if you want your kids to take advantage of this Real offer rush to the stores for stocks are limited.

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