TechSpan, Inc. has managed to put into place a Content Management System (CMS) for the Public Broadcasting Service (PBS). TechSpan's speciality is integrating the internet business's of companies on the web by delivering end-2-end web ennoblement solutions. PBS is a large media organisation looking after the interests of American television. Its members include 349 of America's leading public Television stations. PBS's role is to look after their programming content be it buying, selling or distribution.

It also raises funds for media business's and ventures that are in the process of taking off. Market data reveals that PBS's content is enjoyed by nearly 100 million people every week. PBS also produces education services on non commercial television, the Internet and other media.

In a survey conducted in March by Voice & Data, TechSpan was numero uno among the pure-play e-business consulting companies in India. TechSpan has managed to streamline PBS's process of content authoring and delivery across various departments. The new CMS will allow PBS to deal with administrative hassles in a more efficient manner. Viewers will increasingly get access to more local station content. Cross-platform content publication for multiple devices will also be enabled. PBS will now be able to tackle goals like improving and enhancing its site's features while making sure that there is no delay in the functioning of its backend operations.

Five Techspan consultants worked tirelessly on the project, which lasted for seven months. The value of the project was Rs 20 million. The task was not easy as PBS's website receives nearly 375,000 hits per day. PBS.org also claims to have over 135,000 pages of content as well as companion Web sites for more than 450 PBS programs and specials.

To develop the system of adding new content without ignoring existing content, TechSpan which boasted revenues in the region of 67 million dollars for the year 2000 sought the advice of various groups, which work within PBS like Red Bridge Interactive. TechSpan integrated Red Bridge’s engenda application with the ATG Dynamo personalization engine to meet PBS’s needs.

CMS also performs functions like instant e-mail notifications based on transition of business functions, automated sub-systems that perform content publishing, transformations and syndication.

A visibly happy Sandeep Sahai who is the Managing Partner, East Operations, TechSpan Inc. had this to say about the company's latest accomplishment: “This implementation reinforces our systems integration expertise and project management values. Moreover, the success of the PBS implementation reinforces TechSpan's collaborative approach to project management. It was in great part due to the collaborative processes established between TechSpan consultants and the PBS team.”

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