Urdu channel ARY Digital to start beaming end November

Urdu Satellite entertainment channel ARY Digital which has started its test run in India recently, is all set to launch the channel by end November.

Atul Saraf, director, Live Satellite Media Ltd, which is handling distribution and marketing for the channel in India says: "We are planning to reach close to 20 million homes in the next five months." Currently, the channel is shown only on two networks. "Our target is to reach out to the Urdu speaking people in India." Initially, the channel will target the north, where Urdu is better understood.

Asked how ARY would avoid the fate that befell UTN and other Urdu channel wannabes, Saraf says the problem with other Urdu channels has been that they don't have enough quality programming. "We have quite a good number of quality programmes with us. We also have the rights for many Pakistani movies. Moreover, we are procuring programmes from India too." The channel has currently commissioned four serials. Seventy per cent of the programming mix is currently sourced from Pakistan, the rest is sourced from India.

The channel is a 24-hour free to air channel, with 10 hours of original programming.

Saraf brushed aside doubts on whether the heavily Pakistani programming would create any problems in India, claiming that entertainment based programmes were not likely to cause any upsets. "We are planning to come out with serials with both Indian and Pakistani actors, which will be shot in the UK and Dubai. The message that we want to send is that people don't have animosity against each other, it is the lack of communication and trust that has worsened relations."

ARY is planning to start its pay services after April 2002. Advertisers have not yet been approached, but Saraf does not seem worried about the marketing part.

The channel will be shifted from Pas-4 to Thaicom-3 within the next fortnight, to avoid the time lag in transmission.

ARY Digital is a television network owned by ARY, one of the largest gold manufacturers in the world, based in London. The channel was launched in August 2001. The network was formerly known as The Pakistani Channel; its name was changed when it was purchased by the ARY Group.

Latest Reads
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports
Pittie Group launches news portal

Pittie Group has launched LatestLY its new portal for trending stories across categories like world news, politics, sports, entertainment, lifestyle,technology, automobile etc. It is being developed as the go-to platform for anybody wanting a complete understanding of trending stories.

Television TV Channels News Broadcasting
Catch Rekha's stellar performance in 'Biwi Ho Toh Aisi' on Sony MAX2

MUMBAI: Rekha’s fans are in for a sweet surprise this week as India’s iconic Hindi movie channel from Sony Pictures Networks, Sony MAX2 is all set to air classic movie Biwi Ho Toh Aisi. A light-hearted family drama stars Bollywood legends Farooq Sheikh and Rekha in lead roles and marks the debut...

Television TV Channels GECs
The seasonal show saga on Indian GECs

MUMBAI: Daily soap operas, with an infinite number of episodes, is the unique feature of India’s TV entertainment offering. From the era of a single national broadcaster to today where you can pick from a plethora of general entertainment channels (GECs), times have surely changed. What is slowly...

Television TV Channels GECs
Star ushers in IPL's new era with a bang

Star India is all set to reinvent the Vivo Indian Premier League (IPL) 2018 by increasing fan-engagement levels and bringing the sporting spectacle even closer to cricket fans across the country. The broadcaster’s press conference in Delhi today started with Sophia, a robot, in conversation with...

Television TV Channels Sports
Zeel numbers up on higher ad revenue in third quarter

The Subhash Chandra led Indian television network Zee Entertainment Enterprises Limited reported 11.5 percent and 28.3 percent increase in consolidated total revenue and profit after tax (PAT) respectively for the quarter ended 31 December 2017 (Q3-18, quarter under review) as compared to the...

Television TV Channels GECs
Ramdev wants telecast fees waived off for devotional channels

Baba Ramdev today took a shot at the government for imposing high tax on telecasting devotional TV channels.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories