HTMT, Planet E-Shop announce launch of Shop 24 Seven


Hinduja Group convergence arm HTMT and US-based Planet E-Shop today announced the launch of their media commerce venture Shop 24 Seven.

Shop 24 Seven is being launched as an integrated , interactive e-commerce initiative using television, Internet and franchise point-of'-presence outlets to push an exclusive range of primarily imported products in the country. Beginning with about 400 product lines in the launch phase, the idea is to increase the product range to about 2,000 when the project is fully onstream.

A subsidiary of Planet E-Shop Holdings - Shop 24 Seven is a joint venture between HTMT and Planet E-Shop Offshore. HTMT holds a 51 per cent stake in the holding company while 49 per cent is held by Planet E- Shop.

Shop 24 Seven is held 97 per cent by Planet E-Shop Holdings and 3 per cent by India Initiatives (a company belonging to the partners of Price warehouse Coopers). RP Hinduja, president media, communication and IJ, revealed that in the first phase of funding of the project Rs 100 million had been pumped in. Queried as to how long he expected it would take for Planet E-Shop to break even, Hinduja said he expected that to happen in the first phase itself.

The company has tied up distribution alliances with major MSO's like INCable Net (a Hinduja group subsidiary) and cable operators nationally, and will be reaching over 6 million homes from day one. This will be achieved by using the distribution set-up already in place through INCable Net in 15 cities and the Hinduja group-promoted movie channel CVO in 85 cities, Ashok Mansukhani, executive V-P, corporate services, HTMT, said. It is currently negotiating to expand the coverage to a majority of cable and satellite homes in the coming months.

An interesting aspect of this venture is that till the retailing outlets are in place (whether franchise or company owned is still to be decided), the idea is to get the local cable operator on board as the end vendor. The cable operator will be provided incentives to push the products that are on offer.

And to make sure the back end is in place for smooth product delivery, a dedicated fulfilment and delivery chain comprising a call centre, product warehousing, courier delivery has been already been put in in place. Logistics have been tied up with leading majors to provide efficient delivery of products with convenient payment terms, company officials say.

Latest Reads

Vodafone Idea board approves merger of Aditya Birla Telecom

The board of Vodafone Idea Ltd has approved the merger of Aditya Birla Telecom Ltd (ABTL) with itself while the latter holds an 11.15 per cent stake in telecom tower firm Indus Towers.

iWorld Telecom
CloudWalker partners with Spuul to liven up the living room with 10,000 hours of your favourite Bollywood and Regional movies

CloudWalker, a Smart TV company and Spuul, a popular online video streaming service has announced a partnership to enable users to watch Bollywood and regional movies on Cloud TV X2, India’s First 4K-Ready Full HD Smart TV on Android 7.0 Nougat OS.

iWorld Over The Top Services
Eros International joins hands with Ajay Kapoor of Kyta Productions for Pataakha & Kirik Party

Eros International Media Ltd (Eros International), the leading Indian film and entertainment company, announced its collaboration with Kyta Productions Pvt Ltd for two forthcoming films – Vishal Bhardwaj’s Pataakha and the Hindi remake of Kannada super hit Kirik Party.

iWorld Over The Top Services
Flipkart likely to buy stake in Hotstar: Report

Flipkart is taking a leaf out of Amazon’s book. Like its US rival, Flipkart is looking at buying a stake in India’s leading OTT platform, Star India-owned Hotstar, according to a report in Mint.

iWorld Over The Top Services
Local OTT players not distressed by YouTube's Originals plan

YouTube is battling OTT giants neck-to-neck with its introduction of Originals. YouTube’s wide reach in India is well-known to everyone. For a decade almost, it has been go-to place for any type of video.

iWorld Over The Top Services
YuppTV bags exclusive digital rights for ASIA CUP 2018

YuppTV, the world OTT leader for South Asian content has bagged the exclusive digital rights for ASIA CUP 2018 in Australia, New Zealand, and all countries under Continental Europe. Commencing on the 15th of September

iWorld Over The Top Services
ZEE5 leads the OTT industry towards language-enabled search

ZEE5, India’s largest multilingual digital entertainment destinationannounces a special feature for their viewers, an industry-first, with the introduction of the searching the content repertoire in multiple languages on the app.

iWorld Over The Top Services
Viacom 18 adds ThinkAnalytics personalized multi-language recommendations to VOOT

Pay-TV and OTT content discovery and viewer analytics vendor ThinkAnalytics™ today announced that Viacom18 in India has gone live with ThinkAnalytics on the ad-funded OTT service VOOT. VOOT’s 37 million monthly active users now have personalized recommendations in seven languages on the home...

iWorld Video On Demand
Content creators unfazed by YouTube Originals

YouTube’s ambitious announcement of launching India Originals is being seen as a bid by the Google-owned video platform to occupy a prominent place in the world of online streaming and earn more ad dollars. However, content creators believe this move will not affect their opportunities and existing...

iWorld Social Media

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories