Prasar Bharati to invite fresh bids for late night slots on DD Metro

(Posted on 4 May, 2:15 pm)

National broadcaster Doordarshan's Metro channel's light night slot will be up for bidding again, according to reports. Prasar Bharati, which got a pathetic response in January when it invited bids for the late night slot on DD Metro, has decided to call for fresh bids, it has been reported.

Prasar Bharati made a killing when it sold six "golden hours" on DD 2 for a period of one year to Australian media magnate Kerry Packer for Rs 1210 million but its auction of the 10 pm hrs to 12:30 am slot fell flat.

How the fresh call for bids will be received might also be based on what the floor price is. Earlier the rates for different half hour slots were Rs 150 million from 10 pm, Rs 75 million from 10:30 pm, Rs 20 million from 11 pm, Rs 15 million from 10:30 pm and Rs 5 million from midnight.

It remains to be seen whether Channel Nine will again be barred from bidding as was the case last time round. Prasar Bharati may just take a cue from the earlier situation where only Pritish Nandy Communications made a bid for a one 30-minute slot and have a rethink on that issue as well.

Click for more Headlines