Prasar Bharati calls for fresh bids on DD Metro, Nine Gold out in the cold

After months of wrangling, Prasar Bharati (Broadcasting Corporation of India) yesterday set the wheels in motion throwing open bidding for all time slots on its Doordarshan Metro channel. HFCL Nine Broadcasting currently holds the rights for the 7:00 pm to 10:00 pm slot. The 7:00 pm to 9:00 pm slot expires in September, while the 10:00 to 11:00 pm one completes its run in October.

Obviously, the mandarins in Prasar Bharati have decided that enough was enough with Channel Nine and that they would not give in to pressure from its manager that it had not lived up to commitments of increasing DD penetration and reach in urban cable and satellite homes, re-engineering its transmitter setup and hence extending the contract to a longer term - 10 years at best and 18 months at the worst.

The current bidding process is slated to commence from tomorrow and the tender documents will be available online from the DD site and from its stations from 30 June.

DD has set the following floor prices for the various time slots it is throwing open to wannabe bidders:

If at first you don't try again... DD style
Time slot
Floor price

(Rs million)
Free commercial time

(in seconds)
1 7:00 pm - 8:00 pm 225 600
2 8:00 pm - 9:00 pm 325 600
3 9:00 pm - 10:00 pm 425 600
4 10:00 pm - 11:00 pm 175 600
5 11:00 pm - 12:00 am no floor price 600
6 00:00 am - 00:30 am no floor price 300

DD has said that bidders should be open to an annual increase of 10 per cent for any bids they make. Additionally bidders can bid for individual hourly slots or for the entire band of 7:00 pm to 10:00 pm

The pre-qualification bids will be opened on 18 June while the final bids will be opened on 19 June. Clearly, executives in television channels have a busy month ahead of them.

Latest Reads
Sony MAX2 is back with Season 3 of 'Timeless Digital Awards'

Sony MAX2 ‘Timeless Digital Awards’ is back with its 3rd season to delight its audience with an era of Hindi cinema that is evergreen and holds reminiscence till date. The ‘Sadabahar’ 50’s and 60’s gave birth to several inspiring masterpieces with legendary actors and films that became the voice...

Television TV Channels Movie Channels
The Boss Baby premieres March 25 at 1PM and 9PM

Staying true to the promise to premiere the biggest blockbusters of the year, Star Movies will air Academy Award nominated film, The Boss Baby on Sunday, March 25 at 1PM and 9 PM respectively. Starring the witty Alec Baldwin as Boss Baby along with popular host Jimmy Kimmel as Ted Timothy...

Television TV Channels English Entertainment
Bigg Boss speaks Marathi now

MUMBAI: The Bigg Boss voice is all set to boom in Marathi. Viacom18’s regional entertainment channel, Colors Marathi announced the launch of the Marathi version of India’s popular reality TV show Bigg Boss from 15 April.

Television TV Channels Regional
BARC gets ‘Great Place to Work' certification

MUMBAI: BARC India has been certified as ‘Great Place to Work’ for cultivating a culture of high trust and performance. The certification has been provided by Great Place to Work Institute, which is recognised for its rigorous and objective methodology for identifying and defining great workplaces...

Television TV Channels Viewership
Shemaroo appoints Hiren Gada as CEO in leadership rejig

MUMBAI: Gearing itself for the next phase of growth, Shemaroo Entertainment Ltd (Shemaroo) has restructured its top leadership making several timely appointments.  According to a release on the BSE website, the entertainment and content company has elevated Hiren Gada as the chief executive...

Television TV Channels People
90s tunes see revival on music channels

MUMBAI: Popular music from the 1990s is being revived on music TV channels today. Sony Mix, 9X Jalwa, B4U Music and Mastiii are among channels reintroducing the music on television while keeping the focus sharply on Bollywood numbers. Film songs of 90s vintage have charisma of their own. In the...

Television TV Channels Music and Youth
Weinstein Company files for bankruptcy

MUMBAI: The Weinstein Company, producer of movies such as Inglorious Bastards and Lion, has filed for bankruptcy. The move, intended to facilitate a buy-out offer from a private equity firm, came months after ex-chairman Harvey Weinstein has been accused of sexual harassment and assault.

Television Production House Film Production
Paytm is the official ticketing partner of Kings XI Punjab’s home games for VIVO IPL 2018

Paytm along with event ticketing platform would be the exclusive ticketing partners for the home games of Kings XI Punjab, in the upcoming 11th edition of the Indian Premier League (IPL). Insider.In will be handling the logistics and operations for the game – managing box office,...

Television TV Channels Sports
TLC to target Tamil, Telugu markets

MUMBAI: The groundswell of serving Indian audiences with regional content has now proved to be a battlefield. Broadcasters are realising the potential in the southern areas of India. Days after Living Foodz decided to add southern language feeds, Discovery Networks-owned TLC is all set to target...

Television TV Shows Factual

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories